Watch the ad, save a puppy.
Nail Communications produced a super-smart YouTube pre-roll video that takes a puppy hostage to keep people from skipping the ad. (It’s not as awful as you think. Well, almost.)
Other cool features: the ad talks directly to you, there’s interplay with the “Skip Ad” button, and the whole puppy thing ties in nicely with Nails’s commitment to donate to the ASPCA — “to save some more puppies!” — for the same amount that your view costs them.
Tubefilter says this bad-boy gets watched 26% of the time, which almost never happens for pre-roll. That’s impressive, but unlike “tiny hamster eats tiny burritos”, we doubt this is a strategy they’ll be able to iterate just by changing hostage pets.