Bill Green

Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.

Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.

Angela Natividad

Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.

Darryl Ohrt

Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.

After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

Watch the ad, save a puppy.

Nail Communications produced a super-smart YouTube pre-roll video that takes a puppy hostage to keep people from skipping the ad. (It’s not as awful as you think. Well, almost.)

Other cool features: the ad talks directly to you, there’s interplay with the “Skip Ad” button, and the whole puppy thing ties in nicely with Nails’s commitment to donate to the ASPCA — “to save some more puppies!” — for the same amount that your view costs them.

Tubefilter says this bad-boy gets watched 26% of the time, which almost never happens for pre-roll. That’s impressive, but unlike “tiny hamster eats tiny burritos”, we doubt this is a strategy they’ll be able to iterate just by changing hostage pets.

Assassin’s Creed, meet Parkour.

In Assassin’s Creed Unity, coming out for your console of choice this October 28, you’re a master assassin in the French revolution. For the first time ever, you’ll also be able to play four-player co-op missions with your friends.

So to plug all that, the powers that be have given you "Assassin’s Creed Unity Meets Parkour in Real Life - 4K!" 

It’s guys in costume. It’s parkour. What’s not to love? You’ve got Jean-Jacques Rousseau-looking guys swinging from buses and ricocheting off balconies like fashion-challenged ninjas. We actually want this game now. Which begs the question: If we’d learnt history via parkour videos, would we have memorised more dates…? 

Don’t answer that. Let’s leave the mystery intact.

The parkour/free-running stunts were performed by Ronnie Shalvis and the French FreeRun FamilySee the behind-the-scenes.

You can also check out the super-crazy Assassin’s Creed parkour course that was set up for Comic-Con. This is what geek dreams are made of.

One more thing you need to buy to do laundry properly.

We give you “Dirty Little Habit” for Tide’s machine-washing magic thing, by Saatchi & Saatchi New York.

Bonus: naughty nun puns! And some Downton Abbey-looking cricket shots. All the more reason to vamp up your laundry habits.

Because who wants to eat an ugly potato?

To change people’s attitudes about buying deformed fruits and veggies, which often just get thrown out*, French grocery chain Intermarché — with help from agency Marcel — started the “Inglorious Fruits and Vegetables” campaign (in French: “Les Fruits et Légumes Moches”, which less grandiosely translates to “ugly fruits and vegetables”).

Misshapen or just generally weird fruits and vegetables were given special packaging, labeling and attention. Samplers did things like pass out orange juice made of ugly oranges to demonstrate there wasn’t a taste difference. 

The campaign resulted in 1.2 tons of average sales per store in the first two days — meaning that in most cases, they almost didn’t have enough ugly fruits and veggies to go around.

These are astoundingly great results, which we attribute not just to the cleverness of the repositioning nor to the goodwill of the French, but also to our tendency to attribute human characteristics to inanimate objects like total crazies. Who can say no to the Unfortunate Clementine?! It’s so cute and unfortunate!

Nice work here. Maybe we can work on that Clorox-and-homeless thing next.


*This wouldn’t bother me so much if they weren’t also doused with Clorox to keep homeless people from gleaning. One man’s trash, right? But I guess you can’t have everything.

Psy and Snoop Dogg and Hangovers…

…and sometimes an invisible flute, and a strobe light tambourine. More importantly, Psy shows us that, despite explosive (and fatal) one-hit fame, he’s still a volcano of derisive pop farce, and Snoop finally gets an opportunity to express his bad-ass sense of humour. 

At 107.8 million views and counting, we’re not the only ones watching them guzzle technicolor cocktails and pat each other over the loo (to such a catchy beat!). Per Tubefilter, this release alone bumped Psy’s YouTube channel 219% month-over-month in terms of views.

Still pissed about Facebook manipulating your feelings?

Meet artist/programmer Lauren McCarthy's Mood Manipulator, a browser extension that, based on Facebook’s own research (done on you!), lets you choose how to feel and filters your Newsfeed accordingly. This is the type of stuff the internet was born to do.

All the brands mentioned in Sex and the City.

Artist Pierre Buttin's made a supercut of every instance where a brand is mentioned in all six seasons of SATC. The most-uttered brand is Vogue (36 times), followed by Martini (34 times). And if today you own a pair of Manolo Blahniks, more than likely it’s because one of the girls (probably Carrie) name-dropped it 16 times.

There are a couple of iffy inclusions, like “bon appetit” and “martini”, which are technically brands but which we don’t think are used as such when mentioned. Guess we won’t split hairs, though. We sold our pink-fur-lined SATC DVD set long before the girl-group TV revolution gave us Girls. (And we’re still wondering how and why that happened.)

In total, Buttin says there were 838 mentions of 324 different brands. Off-topic: If somebody wants to hire us to rewatch every season of Buffy to count stabbing puns, we are always ready.


If you didn’t want to surf, you do now.

It can probably be said for most things that every day is a learning experience, even when you’ve achieved a certain level of mastery. But it isn’t often said in a way so sublime, you get a true sense of the stakes and the passion involved in a domain that isn’t necessarily your own.

We give you “Every Day is Day One”, courtesy of Samsung, ASP’s first global partner. The film features pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay.

Of course, a couple of smartphones and smartwatches also make an appearance, not to mention a few SAMSUNG-sponsored wetsuits, but they’re secondary to those epic slow-mo waves, punctuated by a piano  that ripples through you with pathos.

And who can forget that last scene? Few can swing bloody-face with so much poetry

AdVerve 94 — Cannes Lions, Fireworks and Fancy Pinterest Funerals.


Listen to the show now. Subscribe in iTunes.

Hear who took the big Lions at Cannes, everything Bill learned about the fireworks industry, and what search terms you’ll need to outfit your next funeral via Pinterest. Seriously. We went there. (And we’re only half sorry.)

PS. You can check out Harvey Nichols’s “I Spent It On Myself” here.

If you ever wondered what Anne Hathaway and Kristen Stewart would look like as guys…

…that wondering stops now, compatriots. For Just One of the Guys, a video for her first solo album in six years, Jenny Lewis gives us Kristen Stewart, Anne Hathaway and Brie Larson in tracksuits and ‘staches.

Gotta say, Anne would have given early Bowie a run for his money. AND! Kristen breakdances. Sort of. 

Why we love it: It’s one of those things that just looks like some super-famous people got together to do something for shits and giggles. Because we don’t even rock moustaches with our friends. We do it in secret, in the bathroom, and for us that’s damn well plenty.

Somewhere out there is a notebook that makes you cry.

If you have trouble finding literary catharsis, Magnus Ferreus's Onion Note might be your holy grail. The “world’s first emotion-stirring notebook” is coated with the compounds that make your eyes water when you cut onions, released when you start writing. Just think how jealous your Moleskine friends will be!

Set to go on sale soon in Japan. Via.

Because word crimes are way worse than blurred lines

Weird Al Yankovic’s appropriated Robin Thicke’s controversial Blurred Lines to produce Word Crimes, a manifesto for anyone who ever trembled with rage at the misuse of “it’s”. 


There’s no bed like home.

"Beds", Ikea’s latest — brought to you by Mother London and director Juan Cabral (of Cadbury “Gorilla” fame) for the “Where Good Days Start & End” campaign — is literal poetry. You know that dream where you’re falling? Your friendly neighbourhood Swedish furniture dealer knows all about it, except in this spin, you’re plenty less panicked. (The soft, soothing bedtime-book voice of Prunella Scales probably has a lot to do with that, though.)

A bit of background on the production: VFX shop MPC says the beds were suspended from cranes and over buildings. For the three-day shoot, a skydiver was commissioned to tumble through the set.

A lovely piece of work that gets you pining for a bed. (Yours, most likely, but if you’re cheap like us, it’s probably an Ikea anyway.)


Welcome to Princess Prison!

Love Orange is the New Black? Love/hate Frozen?!

The universe has heard you! We give you Frozen is the New Black, an Only Leigh oeuvre featuring a passel of Disney princesses in state prison.

Elsa, of course, is prison-green Piper. Merida pops up as trigger-happy Red, Snow White replaces lovelorn Lorna Morello, Belle’s the standard girl-prison book Nazi, and even Cruella Deville makes a cameo … as administration.

BONUS: Good god, is that Gaston as Pornstache?! 

Cannes Lions 2014: On a yacht with Sizzer Amsterdam

At #CannesLions, we found a cosy spot on a double-decker yacht to hang out with former musician Marcel A. Wiebenga, who went from sleeping under tables to renting panty-dropping marine vehicles for the Lions. What happened in between? He launched Sizzer Amsterdam, a music production agency whose recent work includes stuff for Audi, Schweppes and Mont Blanc.

What makes Sizzer special? “Creating content that is musical, that can be used in advertising but can stand on its own,” says Marcel. It also helps that he was in a band, knows a lot of bands, and loves the crap out of music. (Consider the ambient yacht noise a sampling.)

What really won us over was when we asked what inspiring words they’re offering other delegates at Cannes: “We’ve got a boat and a party with Mick Boogie,” he said flatly. That’ll do it. 

If you want to know how their beach party went, check out the Summer Summer Summertime recap video. (Yes, it’s produced to Will Smith. Don’t hate, you loved that song.)