Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
Sir Richard’s director of operations, Andrew, gives you an important message: for every condom you buy from Sir Richard’s, a condom will be donated to a developing country. Condoms are all Vegan-certified and PETA-friendly if you like dating dangerously. Also, hey, Andrew’s so into his corporate mission that he works with his junk at the ever-ready!
Special note from our favourite PR guy: “Any time the client stars in an ad telling us about their corporate mission, said client must do so naked from the waist down.” We like this rule and aim to share it with the masses.
Nice work from TDA_Boulder.
For Diesel’s #JoggJeans, i-D gives us the A-Z of Dance. In addition to pole dancing and breakdancing, you’ll also learn vogue hands that don’t make you want to cover your face and run away.
A tweet like the snapping-off of a glove. When does a metaphor stop being a metaphor?
This fine first day of April, Tieks gives us Brasieks, “the first ever foot bra for enhanced toe cleavage”. Made from fine Uzbek silk, produced “one silkeworm at a time” in the Chashma village’s exclusive colony of free-range silkworms, this carbon fiber-tough (yet deliciously soft!) foot bra is the result of a decade of MIT research on the correlation between toe cleavage and confidence in women.
Because aren’t ballerina flats better when you can flash a nicely-supported toe ring? THINK OF ALL THE CHARMING FOOT FETISHISTS THAT’LL FLOCK YOUR WAY.
To highlight the importance of fair use and show how prevalent borrowed culture is in the making of anything good (and remotely relatable), Joe Sabia's created The Office time machine. It’s ambitious work that lets you pop in almost any date you can think of — and that spits out “The Office” references about that time period.
From Joe himself: “Culture is society’s collected knowledge, art, and customs. It’s what surrounds us and unites us, and it allows us to collectively laugh at a joke in The Office about Ben Franklin or M. Night Shyamalan. Culture, simply put, is the seasoning in a meal.”
We also recommend the QA at the bottom of the page, where you’ll find out how long the project took him (a year and a half) and how he did it (renting Netflix DVDs. NETFLIX DVDS! THEY STILL DO THAT!).
If you happen to catch an error (as culture junkies inevitably will), there’s a Google Docs working group collaborating to correct them all. Oh hivemind, what would we do without you?
For client Converse, the filmmakers at Plummer/Strauss give us a modern retelling of a classic fairy tale. It shouldn’t be hard to guess which one.
The creepiest thing about “smart” technology is how observed we feel. But this Android Wear ad does a nice job of showing how that same technology can simply melt seamlessly into our lives.
Android Wear’s subtlety (compared to Google Glass) is also a big value add. When Smart Tech’s trying to shoehorn itself into your everyday, subtle goes a long way: you can really test how it fits into your life when you’re not fielding 35 unsolicited questions-cum-conversations a day about that thing on your face.
If you’re still not sure what to do with your eyes when a girl in a hijab walks by (however well-meaning you want to be), just think of this feel-good piece of awesome and smile.
Also check out the Mipsterz Facebook page and Laila Shaikley’s warm, honest and familiar op-ed on how one hijabi’s experience (hers) is hardly representative of every hijab-sporting woman’s — nor should it be.
Moving used to be one of the most stressful experiences in a person’s life — maybe in part because it was as rare as a birth, a death, or a divorce. Now it’s just something we do as often as once a year … kinda like filing taxes. (Still just as stressful, though.)
IKEA’s PS2014 caters to the young nomad with pieces that move easily (especially on public transport) and are multi-purpose. This hipstery little video doesn’t do the collection much justice, but you can see photos at PSFK.
For the release of Anchor Man 2, Saatchi & Saatchi Denmark filmed people on a green screen as they entered the movie theatre. As they cosied up in their seats, a retouch artist patched them into one of those over-produced, tricked-you-into-thinking-this-was-a-movie! ads for “being quiet during the movie”.
We’d feel super weird if we saw our likenesses projected 20 feet high between two people kissing, but that’s cool. We’d probably still be slurping a big obnoxious drink and staring if people really were softcore-PDAing in front of us.
The ad wraps with, “Please keep quiet during the movie. It’s just not the same with you in it.” Despite the glaring insinuation that we don’t automatically improve everything we’re in, the font struck us as polite, so we’ll let it pass.
Social pressure’s the mother of conditioning, and that’s what the #banbossy campaign, in partnership with the Girl Scouts and Lifetime, is counting on.
This is part of Sheryl Sandberg’s ongoing effort to ban the word “bossy” — which has discouraged so many young girls from pursuing a future in leadership — from the lexicon.
We won’t object; it’s hard to say no to the explosive combination of stars like Jane Lynch, hyperachievers like Condoleezza Rice, and the approving seal of our favourite knee-socked cookie peddlers. Plus, the way Beyoncé wraps this video is killer. (Are we still allowed to call her The Baddest Bitch?)