Bill Green

Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.

Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.

Angela Natividad

Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.

Darryl Ohrt

Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.

After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

Netflix + Facebook pair up so you can share your guilty pleasures

Netflix launched a new social reco tool that lets you privately share a show you just watched with a friend via Facebook Messenger (meaning you don’t have to spam their walls to tell them YOU MUST WATCH THIS EPISODE OF #OITNB RIGHT NOW BEFORE I DIE).

You’ll also be alerted when your friends watch the show, which has the added benefit of making it impossible for them to lie to you ever again about having seen “that thing” you sent them two weeks ago. You’ll have the data.

Help, my German headphones just dropped a grape into my ear.

To plug its new Urbanite line of headphones, Sennheiser’s released this creepy, almost Skittles-caliber-weird ad featuring a German headset that wants to play naughty sex bunny with your ears. "Tickle-tickle!" Agh! Don’t say we didn’t warn you.

This ad, which you will never again be able to unsee, is brought to you by McKinney.

AdVerve 95 — Beta Marriages & Binge-Watching


Play the show now. Subscribe in iTunes.

Me and Bill talk beta marriages, an ideal commitment system for the fail-fast generation; and binge-watching. How fast is too fast to binge on Breaking Bad?

We’ll take our usual detours, namely Legos washing up on the shores of England and TV versus the internet, then wrap up with the movies you have to see right now unless you want to die sad and alone with cats who don’t love you:

  • Birdmanwherein Michael Keaton makes a comeback.
  • The Congress — in which Robin Wright becomes a living cartoon. If you understand this movie by the end, please explain it to us.
  • The Zero Theorem — which explains EVERYTHING.
  • Boyhood — the Richard Linklater feast that follows actors over 12 years of their lives, literally!

If you want, you can email us here. We like email. Usually.

Image via Archive Holdings Inc.—Getty Images.

Why Starbucks spells your name wrong

Paul Gale cheekily “explains” why your friendly local barista might creatively misspell your name. More proof that it’s the little things that make long workdays worthwhile. 

The high-pitched brand guy in our heads also hastens to point out that the video does a good job of negging Starbucks without actually making the company look bad. Mysteriously, it even makes the baristas and the brand that much more endearing. Maybe that says more about us than it does about Starbucks. Maybe that also explains why 50 Shades of Grey was a runaway hit.

Hyperlapse makes its music video debut

Fallout Boy used the spankin’ new and totally free Instagram app for its latest video, “Centuries”. To create it, agency Beutler Ink sent a videographer out in Chicago to gather clips that were brought together as a tribute to the most underrated little big town in the States (our opinion). The video’s clocked over a million views in the last two days.

Because coupon-clippers use Instagram, too.

Swedish retailer Ahlens promoted its summer collection, and courted a new market of younger shoppers, with an Instagram promo combining gamification, hashtagging and discounts. In a series of separate Instagram videos (example here), a number of Ahlens products flashed by. If you were fast enough to grab a screenshot of one, then share it online with the campaign hashtag, you’d get the item at half-price if you went to the store and showed the clerks what you did.

Coupons: officially modernised.

Experience the IKEA bookbook.

It’s not an Apple ad, but it looks and feels like one: Minimalist? Check. Hyperbolic adjectives to describe simple functionality? Check. Effective? Double-check (9.6 million views since last week).

And since we know you’ll nag us but we don’t want to post it because things, here’s the "Perspective" ad that Apple screened for its iPhone 6, iPhone 6 Plus and iWatch product launch. The linked article, written by blog-homie and epic ad journalist David Gianatasio, also describes its scandalous backstory. Hey: NOBODY RIPS OFF OK GO. NOBODY.

Hey dude, Hermès is taking you on a tie break.

With help from Buzzman in France, Hermès has launched Tie Break, an app with four different functionalities:

  • Browsing the latest collection of Hermès neckwear (scarves, ties and bowties)
  • "Trying" ties on by placing the app against your clothing
  • Demos on how to tie a tie (or a scarf! Or a bowtie!) perfectly
  • A weird retrogame that kinda reminds us of Space Invaders

The app doubles as a practical device and a time-killer, giving guys the incentive to use it both for critical mornings and on long waiting-room jaunts when they’re bored with reading Slate or whatever it is dudes read. But it also does a good job of easing the Hermès brand into the tech-savvy male’s life while making it feel more accessible and cool, which isn’t always easy for luxury labels.

We’ll be testing it out for the tying-a-scarf option, because whenever we try doing it ourselves, we finish in a tangle of silk and misery. So hey! Unexpected unisex support.

Ideas are hairy — er, scary.

GE’s whipped out a cute, sort of Muppetty video about the birth of an idea and the importance of nurturing it to fruition. The “idea’s” been personified as a weird, hairy baby that, like those you conceive, “come into this world ugly and messy.”

Over the course of the video, the Idea encounters rejection and homelessness before finding “proper care” at GE, then randomly sprouting a peacock tail. (It still looks pretty bummed-out, though. But life on the streets will do that to you.)

Still, we love the insights, and this line in particular: “Ideas are frightening because they frighten what is known. They are the natural-born enemy of the way things are.”

So cherish and polish your ideas. You never know what’s hiding under those tangly follicular masses.

Work by BBDO New York with direction by Noam Murro. Via.

Old Spice jumps in on the ALS Challenge…

…but can’t fulfil it, because Isaiah Mustafa’s muscles provide a magic halo over his body whenever icy water comes too near. On the cheery up, he pledged $1000 to the cause and challenged Bruce Campbell, which should give us something to look forward to in our lives spent on YouTube. 

Just please don’t do it in California, Bruce. Our lands are thirsty.

Because the world can’t get enough of the ALS Challenge, check out this infographic of celebrities who’ve participated thus far.

Thanks to So Particular for sending this video along.

Why wait 9 months for a baby? Here’s one in 6 seconds

Vine artist Ian Padgham (better known as @origiful) memorialised his wife Claire Pasquier’s pregnancy with a six-second Vine of the process, ending with the wee bundle.

Padgham does Vine time-lapses for brands all the time and felt that he may be able to bring those skills to his personal life. The video’s hit over 12 million loops and is way funner to watch (and rewatch — before blinking, even!) than scrolling through another set of nine-month Facebook selfies.


A1’s relationships are just as complicated as yours.

Here’s a weirdy gem. This ad depicts A1’s whimsical expansion from supplementing steak to exploring other foods … on Facebook. So next time you feel tempted to hit the “It’s complicated” button, or find yourself messaging an old flame for dinner, consider what you have in common with a certain smoky sauce. Then feel embarrassed. Because you should.

Work by Crispin Porter + Bogusky LA, which is exciting for us because it’s been awhile since we’ve seen something fun flood forth from that once-epic name.


'Breaking Bad' stars reincarnated as pawn shop owners

We’re not totally sure what’s going on here, but this is apparently an Audi ad for the upcoming Emmys, for which it is sponsor. More importantly, you have Bryan Cranston and Aaron Paul partnered up again in a role as shady as the one they played in “Breaking Bad”, though it’s somewhat more small-time Saul shady than Walter White shady. Also, Julia Louis-Dreyfus is in here trying to hock her Emmy for “Seinfeld”.

So, that happened.

IKEA experiments with in-store time travel. Seriously.

Guess we’re on IKEA’s radar now. In an “experiment” conducted with help from Be On, an IKEA-trawling couple experiences the next few years of their daughter’s life with help from hypnotist Justin Tranz. Apart from freaking us all out about children, the campaign’s objective was to encourage you to find your future bedroom and bathroom. (Future ornery teen not included. Unless you end up having one. Then, good luck.)

In a video that follows, Justin Tranz explains hypnosis, which may (or may not) help you get a promotion.

IKEA lets you invade a typical family’s home

IKEA’s introducing its updated Bed & Bath to Norwegians through an interactive film. The video above is a preview of the family, depicting a dad discreetly cleaning before his wife gets up in the morning. 

Play with the interactive portion here, where the family interacts and walks around the house, prepping for the day. At intervals the page will invite you to click on the SPACE bar, where you can check out the cost of items or get insights into the family members, including memories they’ve shared (in one portion, the little girl becomes a baby in her father’s arms).

Work by Norway’s SMFB and production by MediaMonks (whose Cannes Lions parties are decidedly far from everyday). Per SMFB creative Alexander Gjersøe, this celebration of the ordinary “isn’t so much about the latest IKEA products but about the role these products play in our lives.”

Which is to say they’re props in a bigger story that really only means something to the people quietly living among them. It’s an interesting angle for IKEA, even if it’s already been explored in ways less banal: in its effort to court nomads, its surreal love letter to sleep, or in “Kitchen Party" with Jona Lewie, which admittedly has nothing to do with real-life at all but adds sex appeal to the notion of a showroom while giving the everyday IKEA buyer some stylish cred.

But I guess everyone has to wake up in the morning, and the grace in this work lies in its ability to mine out the poignant in those small, forgettable moments.