Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
To plug Season 4 of The Walking Dead in New Zealand, agency Young & Shand deployed a passel of cute girls to engage with guys on hookup app Tinder.
As their relationships deepened, the girls’ photos and responses slowly deteriorated, leaving little more than incoherent zombies (who were somehow still smart enough to plug the new season’s launch date).
Over 500 guys were targeted, blue-balled and baffled.
Somehow, after laughing retrospectively at how embarrassing melodramatic Matt and Woody can be, all we wanted to do afterward go on digging for True Detective mystery gold. Also — guys! Have you downloaded the free Kindle edition of The Yellow King yet? Don’t make us slap you.
BiteLabs.org is a satirical startup website with one unique value add: taking tissue samples from celebrities and turning them into fresh, spicy artisanal salami. Because if you can’t be Kanye West, ingesting him is the next best thing.
Breaking Bad: why binge-watch when you can binge-skim?
Hungarian designer Molnár Zsolt, aka Zsutti, has created one poster for each of the 62 episodes of Breaking Bad. And he’s deftly managed to distill the key moment that occurred in each.
See every poster on his website, and if you want more details, catch this interview he did with the Heisenberg Chronicles Tumblr. From the latter: the style is "a bit dirty because I felt that Walter White’s character and the whole show was kind of dirty so I ended up using some paper texture."
FastCoCreate reports that the project took five months — Zsutti estimates spending 400 hours overall making the posters, which doesn’t include rewatching episodes and hatching the main themes.
The satire features GM Hank Breeggemann of Netflix’s DVD division narrating the company’s plans to deliver DVDs to users via drones — or what look like really bad toy airplanes that hone in on you and, at the best times, drop DVDs right into your waiting lap (like Dumbo into his mother’s arms!). At worst, they … well, they do what drones do best.
“Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs,” Breeggemann boasts.
Watch as two people break up, using nothing but movie titles as dialogue. (The waitress losing her shit without missing a beat? Nice touch.)
Some content snackums brought to you by Poykpac Comedy, masters at the art of getting viewers to lean in and watch closely with dialogue that hooks. By the way, they just released a most alienating — and yet appealing — colouring book for grown-ups. Look inside for fun treats: Can you match the real estate lingo to its secret decoded message?
It includes posters, maps of key locations in the show, character descriptions, Rustin Cohle’s M-Brane Theory … and, yes, the entire Yellow King poem that every TV geek on the planet is creaming her pants over. Go now and find your lost Carcosa.
You know those self-indulgent videos where people talk about creativity, inspiration and their approach to branding as motivational music plays in the background?
Since launching (and doing we’re-still-not-sure-what), Vooza's made it its business to demystify the startup journey by zeroing right into the smarmy “thought-leader” attitude that so readily shuts people out before they've begun.
This video, “Branding”, covers everything from the word’s origins to building buzz. And it drops a grenade on every cliché that’s made branding impossible for anyone but an alchemist to understand.
Vooza’s formula for gauging a powerful brand: “When you think of Scandinavians who rape and pillage, and invade people … who comes to mind?” Yeah, you’ll have to watch the video to get context on that.
2. Tweethearts lavishes your loved ones with Sweethearts and a message from you … if you tweet that message to @Tweethearts in advance. Try not to wince over the AutoTune.
3. Google Doodle lets you make an animated box of chocolates and send it to a loved one. (Our dude sent us this one. It was … delicious.) Update: Stateside, the Google Doodle is Sweethearts-style. Each hides a love story with audio from the “This American Life” team.
9. Innocent Drinks gives us pass-onable compliments that are so simple, so utterly strange, indeed so innocent, that they may just work in an age overflowing with awkward indie confessions of love. (Via Hallojo.)
10. Serially-ideating homie Len Kendall and the Gang give us Valentinesdotgov, which is exactly what it sounds like. What V-day plan is best for you?
With help from BBDO Proximity Dusseldorf, Schwarzkopf gives us this sometimes-touching, otherwise-simpering declaration of love.
Apparently this ad is really good when you don’t know at first that it’s for hair products. (So we’re sorry, we’re spoiling things by telling you it’s for Schwarzkopf.) Once you know, you can’t help but feel grated by every instance this chick twists, twirls, and hides behind her hair. Really, all this was missing was a hair-swish blinding à la Xena.
We also have trouble buying the ending. Plant motifs are kind of clever when you’re at Disneyland and they’re in the shape of Mickey Mouse’s face. When you’re using them to write block letters, the effect is just clumsy. But hey, nobody’s ever planted us one, so maybe this is a worthwhile strategy. Somebody try it and tell us.
We don’t know if this Audi ad is real, but it sure hits the spot: riding the waves of the Winter Olympics Opening Ceremony snafu without fueling the “incompetent Russia” fire (which is starting to stink, frankly).
Anyway, good work to whoever was clever enough to come up with this.
And it’s just as galvanising and heartwrenching as the first one was. The subject matter risked coming off as rehashed and tired, but a new angle freshened it up for the Winter Games: While the first ad focused on childrearing as “the best job ever”, this one illustrates the countless falls taken, and knees wiped, that come before securing a medal.
Bravo to the heartstrings-players at Wieden + Kennedy.