Bill Green

Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.

Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.

Angela Natividad

Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.

Darryl Ohrt

Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.

After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

Hey dude, Hermès is taking you on a tie break.

With help from Buzzman in France, Hermès has launched Tie Break, an app with four different functionalities:

  • Browsing the latest collection of Hermès neckwear (scarves, ties and bowties)
  • "Trying" ties on by placing the app against your clothing
  • Demos on how to tie a tie (or a scarf! Or a bowtie!) perfectly
  • A weird retrogame that kinda reminds us of Space Invaders

The app doubles as a practical device and a time-killer, giving guys the incentive to use it both for critical mornings and on long waiting-room jaunts when they’re bored with reading Slate or whatever it is dudes read. But it also does a good job of easing the Hermès brand into the tech-savvy male’s life while making it feel more accessible and cool, which isn’t always easy for luxury labels.

We’ll be testing it out for the tying-a-scarf option, because whenever we try doing it ourselves, we finish in a tangle of silk and misery. So hey! Unexpected unisex support.

Ideas are hairy — er, scary.

GE’s whipped out a cute, sort of Muppetty video about the birth of an idea and the importance of nurturing it to fruition. The “idea’s” been personified as a weird, hairy baby that, like those you conceive, “come into this world ugly and messy.”

Over the course of the video, the Idea encounters rejection and homelessness before finding “proper care” at GE, then randomly sprouting a peacock tail. (It still looks pretty bummed-out, though. But life on the streets will do that to you.)

Still, we love the insights, and this line in particular: “Ideas are frightening because they frighten what is known. They are the natural-born enemy of the way things are.”

So cherish and polish your ideas. You never know what’s hiding under those tangly follicular masses.

Work by BBDO New York with direction by Noam Murro. Via.

Old Spice jumps in on the ALS Challenge…

…but can’t fulfil it, because Isaiah Mustafa’s muscles provide a magic halo over his body whenever icy water comes too near. On the cheery up, he pledged $1000 to the cause and challenged Bruce Campbell, which should give us something to look forward to in our lives spent on YouTube. 

Just please don’t do it in California, Bruce. Our lands are thirsty.

Because the world can’t get enough of the ALS Challenge, check out this infographic of celebrities who’ve participated thus far.

Thanks to So Particular for sending this video along.

Why wait 9 months for a baby? Here’s one in 6 seconds

Vine artist Ian Padgham (better known as @origiful) memorialised his wife Claire Pasquier’s pregnancy with a six-second Vine of the process, ending with the wee bundle.

Padgham does Vine time-lapses for brands all the time and felt that he may be able to bring those skills to his personal life. The video’s hit over 12 million loops and is way funner to watch (and rewatch — before blinking, even!) than scrolling through another set of nine-month Facebook selfies.

Via.

A1’s relationships are just as complicated as yours.

Here’s a weirdy gem. This ad depicts A1’s whimsical expansion from supplementing steak to exploring other foods … on Facebook. So next time you feel tempted to hit the “It’s complicated” button, or find yourself messaging an old flame for dinner, consider what you have in common with a certain smoky sauce. Then feel embarrassed. Because you should.

Work by Crispin Porter + Bogusky LA, which is exciting for us because it’s been awhile since we’ve seen something fun flood forth from that once-epic name.

Via.

'Breaking Bad' stars reincarnated as pawn shop owners

We’re not totally sure what’s going on here, but this is apparently an Audi ad for the upcoming Emmys, for which it is sponsor. More importantly, you have Bryan Cranston and Aaron Paul partnered up again in a role as shady as the one they played in “Breaking Bad”, though it’s somewhat more small-time Saul shady than Walter White shady. Also, Julia Louis-Dreyfus is in here trying to hock her Emmy for “Seinfeld”.

So, that happened.

IKEA experiments with in-store time travel. Seriously.

Guess we’re on IKEA’s radar now. In an “experiment” conducted with help from Be On, an IKEA-trawling couple experiences the next few years of their daughter’s life with help from hypnotist Justin Tranz. Apart from freaking us all out about children, the campaign’s objective was to encourage you to find your future bedroom and bathroom. (Future ornery teen not included. Unless you end up having one. Then, good luck.)

In a video that follows, Justin Tranz explains hypnosis, which may (or may not) help you get a promotion.

IKEA lets you invade a typical family’s home

IKEA’s introducing its updated Bed & Bath to Norwegians through an interactive film. The video above is a preview of the family, depicting a dad discreetly cleaning before his wife gets up in the morning. 

Play with the interactive portion here, where the family interacts and walks around the house, prepping for the day. At intervals the page will invite you to click on the SPACE bar, where you can check out the cost of items or get insights into the family members, including memories they’ve shared (in one portion, the little girl becomes a baby in her father’s arms).

Work by Norway’s SMFB and production by MediaMonks (whose Cannes Lions parties are decidedly far from everyday). Per SMFB creative Alexander Gjersøe, this celebration of the ordinary “isn’t so much about the latest IKEA products but about the role these products play in our lives.”

Which is to say they’re props in a bigger story that really only means something to the people quietly living among them. It’s an interesting angle for IKEA, even if it’s already been explored in ways less banal: in its effort to court nomads, its surreal love letter to sleep, or in “Kitchen Party" with Jona Lewie, which admittedly has nothing to do with real-life at all but adds sex appeal to the notion of a showroom while giving the everyday IKEA buyer some stylish cred.

But I guess everyone has to wake up in the morning, and the grace in this work lies in its ability to mine out the poignant in those small, forgettable moments.

You didn’t notice that tree, but McDonald’s apparently did.

We read on Facebook the other day that in any given minute, as many as 100 people in the world are eating McD’s. And at an ad conference once, a McDonald’s marketing executive told us that every time McD’s changes its menu, even slightly, it alters the entire ecosystem around it. That’s how much food it’s obligated to produce to sate an inexplicable but unlimited appetite for Chicken McNuggets.

So while we’d like to think a company with an environmental footprint that big is responsible, we realise it isn’t necessarily feasible because our own demands, taken in aggregate, are unreasonably high.

But maybe we’re wrong. Because with help from Leo Burnett London, McDonald’s UK is pulling a Chipotle, except with more dirt and less CGI.

Did you know that its eggs (the curiously square-shaped ones in our McMuffins) are free-range? Did you know the farmers it uses to supply you with Quarter-Pounders at a penny-drop are local (at least in the UK)? 

You do now.

This ad’s part of its “here’s to what matters" (no caps!) campaign, whose aim is to educate people on how McDonald’s contributes to the community. There are pieces on what Ronald McDonald House charities do, and spotlights on young British farmers.

Insisting that the campaign “marks a significant step change – not in what we do, but in how we talk about what we do,” McDonald’s UK svp/chief marketing officer Alistair Macrow calls it an effort to “help people understand the bigger picture – what McDonald’s is all about and show the difference that we make to people’s lives.”

Here’s to hoping. If nothing else though, maybe it won a bit of brand recognition for the trees.

Misty Copeland makes her own destiny. Sponsored by Under Armour.

Snark aside, Under Armour’s “I Will What I Want" ad, featuring Misty Copeland, the American Ballet Theatre’s first African-American female soloist in two decades, is packed with legend-making tropes. There’s the hardened, athletic body, pristine and almost unnatural in its spare surroundings, juxtaposed with the lilting narrative voice of a child, reading a rejection letter Misty received at 13. Then there’s the body in action, sweeping you along in a rebuttal as much physical as it is an act of the spirit.

We’ve all been to the place where we’re told we’re not good enough, but Under Armour reminds us there’s light at the end of the tunnel if we power through it. What the ad only implicitly says, and what many may miss for the trees, is that pushing past rejection will transform you; and like that lone and chiseled soloist’s body in her monastic training room, you’ll be alone in carving the path you make for yourself through the dark.

In an increasingly connected world, such agonizing but necessary work is harder and harder to withstand. When now do we opt to be alone besides in death?

Anywho, forgive the maudlin, we just rewatched “True Detective” and Sad Slug Matt McConaughey is all up in our veins like a wasting disease that can talk. The agency behind this minimalist gem is Droga5, with direction from Johnny Green of Reset Films. If you love you some Misty, check out her interview with Fusion.

Kevin Spacey pranks Hillary for Bill Clinton’s 68th birthday

While waiting for your next methlike dose of “House of Cards”, this video of Kevin Spacey — posing as Frank Underwood, posing as Bill Clinton — pranking Hillary (for an elephant!) might scratch the itch.

Fun fact: Hillary’s coquettish “This is a very personal decision I will make when I’m ready” is her go-to response for when asked whether she’ll run for POTUS. (It is also what we say when people try to make us leave our homes.) And while it’s a smidge too posed to be funny, the mere idea that, in our generation, world leaders and serious actors alike are down to whip out their zany just to make us happy is enough to send us to bed with beatific smiles.

'Misunderstood' scores Apple an Emmy

This weekend Apple left the Creative Art Emmys with the 2014 Emmy Award for best commercial. The winning spot, “Misunderstood”, ran over the holidays in 2013 and depicts a boy who seems to be enduring his family by self-medicating with his smartphone, except — TWIST! — he’s actually making them all a present with his subtle directing skillz. Everyone is touched, perhaps not least because they’re ashamed of how judgey they are. (Although when was the last time someone judged you for spending an entire party with your phone? The last family bash we went to, everyone was doing it. There was literally no talking).

"Misunderstood" was created by TBWA\Media Arts Lab and directed by Lance Acord of Park Pictures. Per AdWeek, it beat four other nominees, including two lauded Budweiser Super Bowl ads by agency Anomaly: “Hero’s Welcome” and “Puppy Love”.

Other nominees included “Childlike Imagination” by BBDO for GE, and “Possibilities” by Wieden + Kennedy for Nike. The latter actually beat “Misunderstood” at the Lions, where it won a gold in Film to Apple’s silver. You can see all the ads over on AdWeek (hyperlinked above).

Check out the other Creative Art Emmy winners (pdf). If you’re anything like us, it will give your belly a tickle to know that Uzo Aduba (a.k.a. Crazy Eyes) won for “Outstanding Guest Actress in a Comedy Series” for her work on Orange is the New Black. If you dig her, you should totally listen to this NPR interview, because she mimics her mom’s Nigerian accent like a pro and is just generally amazing.

You’ve seen the 50 Shades of Grey trailer. Now see it with kittens.

Brought to you by The Pet Collective. Compare and contrast with the original film trailer, which sadly features way less fur and yarn.

Cheerios teaches us #HowtoDad

This new ad by Cheerios recasts dads from bumbling and bewildered (or, in Albert Maskeroni’s words, “sniveling idiots with no parenting skills whatsoever”) to get-up-and-go rockstars who never say no to dress-up and who lead by example.

"Being awesome isn’t about breaking rules, it’s about making them," this dad says as he wanders through the house dishing various acts of cool for mom and kids alike.

Consider this a fresh iteration in what Cheerios is doing to reposition families with an emphasis on parents. Because this — shining a warm glow on epic daddery — isn’t any less revolutionary than Gracie and her loving mixed-race family.

Learn to make a pub sign.

For everyone we ever met who wanted to start a bar.

(Source: helloyoucreatives)