Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
Meet artist/programmer Lauren McCarthy's Mood Manipulator, a browser extension that, based on Facebook’s own research (done on you!), lets you choose how to feel and filters your Newsfeed accordingly. This is the type of stuff the internet was born to do.
Artist Pierre Buttin's made a supercut of every instance where a brand is mentioned in all six seasons of SATC. The most-uttered brand is Vogue (36 times), followed by Martini (34 times). And if today you own a pair of Manolo Blahniks, more than likely it’s because one of the girls (probably Carrie) name-dropped it 16 times.
There are a couple of iffy inclusions, like “bon appetit” and “martini”, which are technically brands but which we don’t think are used as such when mentioned. Guess we won’t split hairs, though. We sold our pink-fur-lined SATC DVD set long before the girl-group TV revolution gave us Girls. (And we’re still wondering how and why that happened.)
In total, Buttin says there were 838 mentions of 324 different brands. Off-topic: If somebody wants to hire us to rewatch every season of Buffy to count stabbing puns, we are always ready.
It can probably be said for most things that every day is a learning experience, even when you’ve achieved a certain level of mastery. But it isn’t often said in a way so sublime, you get a true sense of the stakes and the passion involved in a domain that isn’t necessarily your own.
We give you “Every Day is Day One”, courtesy of Samsung, ASP’s first global partner. The film features pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay.
Of course, a couple of smartphones and smartwatches also make an appearance, not to mention a few SAMSUNG-sponsored wetsuits, but they’re secondary to those epic slow-mo waves, punctuated by a piano that ripples through you with pathos.
And who can forget that last scene? Few can swing bloody-face with so much poetry.
Hear who took the big Lions at Cannes, everything Bill learned about the fireworks industry, and what search terms you’ll need to outfit your next funeral via Pinterest. Seriously. We went there. (And we’re only half sorry.)
If you ever wondered what Anne Hathaway and Kristen Stewart would look like as guys…
…that wondering stops now, compatriots. For Just One of the Guys, a video for her first solo album in six years, Jenny Lewis gives us Kristen Stewart, Anne Hathaway and Brie Larson in tracksuits and ‘staches.
Gotta say, Anne would have given early Bowie a run for his money. AND! Kristen breakdances. Sort of.
Why we love it: It’s one of those things that just looks like some super-famous people got together to do something for shits and giggles. Because we don’t even rock moustaches with our friends. We do it in secret, in the bathroom, and for us that’s damn well plenty.
Somewhere out there is a notebook that makes you cry.
If you have trouble finding literary catharsis, Magnus Ferreus's Onion Note might be your holy grail. The “world’s first emotion-stirring notebook” is coated with the compounds that make your eyes water when you cut onions, released when you start writing. Just think how jealous your Moleskine friends will be!
"Beds", Ikea’s latest — brought to you by Mother London and director Juan Cabral (of Cadbury “Gorilla” fame) for the “Where Good Days Start & End” campaign — is literal poetry. You know that dream where you’re falling? Your friendly neighbourhood Swedish furniture dealer knows all about it, except in this spin, you’re plenty less panicked. (The soft, soothing bedtime-book voice of Prunella Scales probably has a lot to do with that, though.)
A bit of background on the production: VFX shop MPC says the beds were suspended from cranes and over buildings. For the three-day shoot, a skydiver was commissioned to tumble through the set.
A lovely piece of work that gets you pining for a bed. (Yours, most likely, but if you’re cheap like us, it’s probably an Ikea anyway.)
Elsa, of course, is prison-green Piper. Merida pops up as trigger-happy Red, Snow White replaces lovelorn Lorna Morello, Belle’s the standard girl-prison book Nazi, and even Cruella Deville makes a cameo … as administration.
Cannes Lions 2014: On a yacht with Sizzer Amsterdam
At #CannesLions, we found a cosy spot on a double-decker yacht to hang out with former musician Marcel A. Wiebenga, who went from sleeping under tables to renting panty-dropping marine vehicles for the Lions. What happened in between? He launched Sizzer Amsterdam, a music production agency whose recent work includes stuff for Audi, Schweppes and Mont Blanc.
What makes Sizzer special? “Creating content that is musical, that can be used in advertising but can stand on its own,” says Marcel. It also helps that he was in a band, knows a lot of bands, and loves the crap out of music. (Consider the ambient yacht noise a sampling.)
What really won us over was when we asked what inspiring words they’re offering other delegates at Cannes: “We’ve got a boat and a party with Mick Boogie,” he said flatly. That’ll do it.
Timberland’s produced the track for song/short film “Whoever We Are”, marking the 7th release from Pepsi’s Beats of the Beautiful Game, a compilation album featuring artists inspired by the World Cup 2014.
The singer is Rachel Assil, whose voice follows a familiar journey: a little boy finds a half-deflated ball on the street and begins what’s destined to become a lifelong love affair with soccer (and maybe graffiti?), transforming both himself and his friends — who, if the sparse urban landscape and One Sad Adult are any indication, would have likely cultivated less savoury love affairs endemic to crumbling communities. You know, like drugs and gang violence.
It’s not an uncommon soccer-meets-community narrative; in fact, it felt like a more coherent version of this bad-boy by Samsung, featuring Lionel Messi and misguidedly produced to Lorde’s “Royals”. (Glad that didn’t happen again.)
Americans have never had strong feelings about soccer, but — as neo-Conservative sand-kicker Ann Coulter so despairingly observed — that’s starting to change.
Citing statistics from Mattr, Digiday noted that 50% of FIFA’s World Cup engagement this year is coming from the United States. Maybe one day that’ll propel us into finals. (Or encourage more graffiti? Or save Detroit? It’s anybody’s guess.)
…because after a loss as bad as last night’s, even your monuments will want to flee.
Seriously though, a 20-meter replica of the famous statue, located in Rio de Janeiro, was produced in the middle of the night — real weight and all!* — in the middle of Naples’s Piazza Dante. The divine apparition is brought to you by Fastweb as a promotion for its super-fast internet speeds. Because get it? Fastweb “downloaded” the statue super-fast when you weren’t looking.
(Handy background: Christ the Redeemer was among the most-downloaded and shared images this year in Italy, owing to the World Cup.)
An online experience is available at immaginapuoi.it. Work by M&C Saatchi Milano in collabo with the Archdiocese of Rio de Janeiro (very generous of them). Now excuse us while we download (!!!!) a real-live replica of a bank vault. Weight and all!
*This is what M&C Saatchi’s press release says. But it’s not clear how they managed this, seeing as how the original statue is twice as tall. Perhaps the replica is made of ununseptium, the heaviest metal in all the land!
LeVar Burton thanks you for his Kickstarter success…
…by making your childhood memories a less safe place to escape to.
So you probably know that LeVar Burton recently launched a Kickstarter campaign to raise $1,000,000 to rehabilitate Reading Rainbow for the digital age. With 56 hours to go, he’s already raised over $4.5 million.
So now that RR’s a thing again, LeVar’s banded together with Funny or Die to recreate the retro theme song that you probably still know by heart. A few updates: reading now confers you with godhood and Machiavellian bloodlust. Kill butterflies! Monopolise humanity! Destroy books for others by shooting rainbows out of your hands! These perks, and more, are perhaps just a classic novel away.
You will never look at LeVar, or Reading Rainbow, the same way again.
Four times the detail, eight million times the flower petals.
Sony’s pushing its new 4K TV — which boasts “four times the detail of full HD” — with a lush ad filmed in Costa Rica. Creation involved 8 million flower petals, the same number of pixels on the 4K TV’s screen.
We only wish the ad itself had been uploaded to YouTube in a quality high enough to dignify the work involved. As things stand, it often just looks like a colourful dust cloud attacking a remote village.