Hey dude, Hermès is taking you on a tie break.
- Browsing the latest collection of Hermès neckwear (scarves, ties and bowties)
- "Trying" ties on by placing the app against your clothing
- Demos on how to tie a tie (or a scarf! Or a bowtie!) perfectly
- A weird retrogame that kinda reminds us of Space Invaders
The app doubles as a practical device and a time-killer, giving guys the incentive to use it both for critical mornings and on long waiting-room jaunts when they’re bored with reading Slate or whatever it is dudes read. But it also does a good job of easing the Hermès brand into the tech-savvy male’s life while making it feel more accessible and cool, which isn’t always easy for luxury labels.
We’ll be testing it out for the tying-a-scarf option, because whenever we try doing it ourselves, we finish in a tangle of silk and misery. So hey! Unexpected unisex support.