Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
If only because it reminds us that office perks don’t change the fact that you’re, well … in an office.
IKEA UK’s released “One Room Paradise,” a music video that glorifies the optimised small space. Worth noting:
Cartier follows up its short films “L’Odysée” and “Destinée" with a new series of ultra-shorts called Paris Nouvelle Vague, which promote a line of same-named baubles. A total of seven films follow different archetypes of dreamy Parisian women. Each appropriates the classic song “I Love Paris” to its own ends, and of course there’s plenty of bling-porn, coupled with all the Paris clichés we know and love.
Above you have “The Delicate”. See the rest below.
Ze Frank provides us with today’s creative inspiration and weirdly touching entertainment. Think of Teddy while constructing your next story. Is your brand kidney full of gangrenous crayons? Okay, we’re stretching the metaphor. Just watch it because it’s creepy and delightful.
Here’s the story of Clarity, a real chair. A chair for all chairs. Witness his strength, his ambition, his artistic eye, his catlike reflexes and sensitivity, his desire to lend comfort to the most aching of bottoms, backs and lumbars. Not since The Giving Tree have we known an inanimate friend to be so loyal, so surrendering of itself. But unlike that kind and wise tree, you can actually buy Clarity for yourself. Go ahead. He deserves it.
…and if he actually ends up laying eggs jam-packed with furry friends, please share pics.
This video is slightly funner (i.e. less work?) than scrolling down an overlong blog post loaded with GIFs, plus it makes us feel better about surrendering what too many people we secretly dislike call “THE BEST DECADE OF MY LIFE!”
We also hasten to add that the brain’s frontal lobe isn’t fully formed until the mid-20s, which probably contributes to the “quarter-life crisis” (the most bullshit crisis in existence) and that sense of invincibility. Just another reason to hurry into the 30s, where naps … are paradise.
Big department stores are dying, and what’s facilitating that death is their utter inability to cope with something we’ve known since before the ‘net sealed the warrant: brand positions that are vague at best, flailing and unfocused at worst.
Case in point: JCPenney, which has failed for the last decade and a half to give us any appealing reason to visit. Hoping to generate sympathy from The Almighty Crowd, it’s raising the white flag in an apology ad called “It’s No Secret”.
This marks the first of its work from agency Young & Rubicam, NY and it arrives just a month after the company’s dismissal of CEO Ron Johnson (formerly Apple’s retail lead). His legacy includes the attempted “jcp” rebrand and a horrific new logo that for some reason brings to mind Gap’s 2010 logo redesign — as quickly scrapped as it was launched. Why do people always think they can win the day with squares?
From the voiceover:
It’s no secret. Recently, JCPenney changed. Some changes you liked, and some you didn’t. But what matters with mistakes is what we learn. We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful. Come back to JCPenney. We heard you. Now, we’d love to see you.
The ad finishes with an invitation to visit JCPenney on Facebook, where a hard-working community manager is affectionately fielding user suggestions with messages like, “thank you for reaching out to us. I have shared this with our team. We truly appreciate your feedback.”
You can also catch the campaign on Twitter by following #JCPListens, where it’s already started putting money where its mouth is:
We believe in salvation as much as the next guy, and look forward to seeing how JCP (can we still say that?) acts on all this promised change. More importantly, how will it differentiate between changes that strengthen the brand and changes that further dilute it? Because when we look at this ad, with its soft focus on girls in all stock-photoish walks of life, we can’t help but feel that its smarmy new attempt to “LISTEN TO ALL OF YOU” will lead right back to where it started: the mediocre middle, with a positioning about as zesty as a marshmallow.
How many iterations of the dancing baby trick can Evian swing? Maybe an infinite number. According to Evian’s Laurent Houel:
"The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies. It is still today the No. 1 water used by mothers for their babies [thanks to its pH-neutral mineral composition]. So fundamentally, there is a true link, it is not a marketing trick."
This latest, conceived by BETC, is infectious and makes us want to whip out and 3D-animate all the baby pictures that mom ever kept. Still, let’s not get too excited; no idea’s original, and gyrating inner children are perhaps even less so. Fueled by Joe La Pompe, an anonymous blogger who unearths ad copycats, French ad folks are already snarking about a Safia water ad from 2012 that looks a lot like this one. But you can always argue Evian coined the baby-as-me market well before Safia sashayed in. I mean, it was concepting dancing babies before WWII.
Even as a woman, it’s hard to take Dove’s “Real Beauty” marketing efforts seriously. That’s not to say the points it makes aren’t good or that the delivery isn’t provocative; it’s mainly that it isn’t teaching us anything new.
In the same way smokers know they’re actively courting death, most women know they have self-image issues. We’re our own worst enemies, we beat ourselves up over everything, yeah, we’ve heard it. And as much as we’d like for that not to be the case (many of us do work, rigorously and often, to change this about ourselves), it’s an uphill battle, and one we’ll probably fight all our lives as well as in the education of our kids.
Isn’t that what all the freaking-out over Lean In is about? The fight with how we see ourselves, how others see us, and how we think they’re seeing us?
This parody, produced in response to Dove’s “Real Beauty Sketches” (below), tells us another thing we know: a lot of guys have a better self-image than we’d think. (The implication: maybe their self-image is better than they actually deserve.)
The humour is razor-sharp, but if we’re laughing it’s not really at the expense of the dude with the “rapey” eyes. It’s rather at the expense of Dove: with all the syrup they’ve been pouring down our collective female gullets since “Evolution”, we ought to be obese with self-love.
But we’re not: in the same way we knew women in magazines were Photoshopped, we also know that whatever “issues” we have with ourselves won’t be resolved by a sketch that shows us how truly physically cute, “open, friendly and happy”-looking we are. What we face is more complicated, and far more insidious: it hides in the daily grind, in wayward looks, or in a person commenting that our kid could be “better parented”, our shoes better chosen or our jobs, to which we give much, better appreciated.
I get that Dove can’t tackle all this. It’s selling soap, facewash and natural beauty. But maybe that’s the irritating thing about “Real Beauty”: if you truly buy into it, you’re then invited to buy into Dove’s personal care products, which are all about as natural and lovingly-made as your standard-issue Herbal Essences or Garnier Fructis. It’s invested balls-deep in getting us to feel better about our natural selves so we can slather our skin with their soap, which in the end boasts no merits better than whatever it is we’re buying now.
That’s its solution: feel better, love yourself more, buy Dove, love yourself more, feel better. And it’s a really crappy solution.
It’s not the quality of the marketing we’re bored with; it’s the disingenuousness. Which is why the only thing we look forward to about the somber and boringly self-serious “Real Beauty” campaign are its inevitable kneecap-slashing parodies.
If you ever read the book version of anything on TV that people are currently raving about right at this moment, this will soothe your soul. And possibly make you want to knock stuff over and bite things.
We weren’t sure why you’d want to relieve 1997 until this video started and we were like OMG BUFFY! OMG SPICE GIRLS! OMG THAT ONE TIME PUFFY MADE SONGS! OMG JIM CAREY WHEN HE WAS GOOD! OMG MEN IN BLACK!
And then we understood. What didn’t happen that year?
All our love goes to The Peterson for this awesomeness.
The mobile service of M6, a French TV network for young people who mainly like bad action flicks, ran a campaign that took people’s ideas for improving everyday things and turning the best ones into webisodes where the fan is the star.
It’s a simple idea that connects the right demographic to M6 in a way that clearly manifests its values. Nice work by BlastRadius Paris. Wouldn’t it rock if all campaigns were that well-conceived?
We’ve advocated our love of CentUp, and put our money where our enormous mouths were by donating to their Kickstarter campaign. To pay back in kind, CentUp’s producing custom-made video thank-yous for the supporters that made it a real-life funded startup.
A thank-you is a small thing that goes a long way. But it’s the last (ultra-weird) frame that really made us happy to invest. (Thanks, Len!)
Jon Cozart revisits beloved Disney princesses in song, giving them fates that adhere more closely to what we know about human history. (With the possible exception of Pocahontas, whose decisions more resemble Xena or Buffy than, well, what actually happened to her.)
Also, ew — the Beast’s name is Adam? Since when?
Love these ’90s renditions of three of today’s most production- and story-rich TV series. But I think the main reason why I’m sharing them is to remind you, and myself, that we’ve come a long way from the days when we would’ve reasonably fist-pumped to I Want It All while Sean Bean swung his locks.