Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
We read on Facebook the other day that in any given minute, as many as 100 people in the world are eating McD’s. And at an ad conference once, a McDonald’s marketing executive told us that every time McD’s changes its menu, even slightly, it alters the entire ecosystem around it. That’s how much food it’s obligated to produce to sate an inexplicable but unlimited appetite for Chicken McNuggets.
So while we’d like to think a company with an environmental footprint that big is responsible, we realise it isn’t necessarily feasible because our own demands, taken in aggregate, are unreasonably high.
But maybe we’re wrong. Because with help from Leo Burnett London, McDonald’s UK is pulling a Chipotle, except with more dirt and less CGI.
Did you know that its eggs (the curiously square-shaped ones in our McMuffins) are free-range? Did you know the farmers it uses to supply you with Quarter-Pounders at a penny-drop are local (at least in the UK)?
You do now.
This ad’s part of its “here’s to what matters" (no caps!) campaign, whose aim is to educate people on how McDonald’s contributes to the community. There are pieces on what Ronald McDonald House charities do, and spotlights on young British farmers.
Insisting that the campaign “marks a significant step change – not in what we do, but in how we talk about what we do,” McDonald’s UK svp/chief marketing officer Alistair Macrow calls it an effort to “help people understand the bigger picture – what McDonald’s is all about and show the difference that we make to people’s lives.”
Here’s to hoping. If nothing else though, maybe it won a bit of brand recognition for the trees.
Isn’t it crazy how some ads can literally make you feel violated? Her come-hither look, followed by the aesthetic violence of the green Croc in your face. I actually feel like somebody who is not my gynecologist is touching my ovaries right now.
Rebranding nightmare via @JeffKwiatek.
UPDATE, August 2, 2013: Turns out the ad is fake, dreamt up by London-based production firm Compulsory. And Crocs is “very concerned”.
We were going to share another Coca-Cola ad with you, then around the umpteenth pay-it-forwardy grin we shook our heads and thought, they deserve better than that.
We give you O2’s “Be More Dog.” Watch it, if only because this cat has a British accent. Also — FRISBEE!
IKEA UK’s released “One Room Paradise,” a music video that glorifies the optimised small space. Worth noting:
If you ever shared your life with a pet, you’ll probably enjoy Cesar’s latest ad. It’s simple work that illuminates two lives, and the emotional layer that binds them, without overreaching.
…because you never know if you’re about to walk into a traumatising ad-driven horrorbox. Leo Burnett’s #PubLooShocker for THINK! is doing the rounds for good reason; my heart’s still palpitating in my throat. Don’t wanna give more away than that; let’s just say Leo Burnett could make a killing producing content for your kid’s drivers ed class.
Time, experience, and Skittles have taught us “twists” are synonymous with “weird” and “freaky”. But this twist put a sting behind our eyes: something akin to what you’d feel if you were punched in the face by Santa Claus as seen in Miracle on 34th Street. It’s almost enough to make us want juice … and a knowing back-pat from that special pal.
This is also one of those ads that merits a second watch because once you know the twist, you start seeing the telltale hints that revealed the truth of the matter all along.
Ace emotional nerve gas, brought to you by BBH London.
We’ve all paid witness to the First Date, whose obvious fragility makes the tension in the air almost edible. Now, thanks to Nivea UK, you can crash-and-burn one to heart’s content.
Unfortunately the video embedded above doesn’t include all the clicky goodness, so go straight to the subsite to yank those heartstrings as hard as you like.
The accompanying stickers sends users to a website where they can access a free trial for English tuition. From founder Patrick Wilson:
Good spelling and grammar is fundamentally important to young people. But teaching it doesn’t have to be old fashioned and stuffy. We wanted to engage parents and young people alike, and make them realise that online tuition is an option that’s available to try.
Yesterday at Promaxbda Europe, Channel 4 Head of Marketing James Walker talked to us about taking the Olympics digital, building awareness for the Paralympics, changing perspectives about disabilities … and what a difference an in-house creative team can make. Listeny-listeny!
Photo credit: Jennifer Roper.
Finally something that’s not the Harlem Shake. Three.co.uk advocates the merits of the silly with this adorable dancing pony, hoofing it up to a classic track à la Cadbury gorilla. Make your own dancing pony mashups at ThePonyMixer.com and share your hot-footed creations (or just your pony puns) via #danceponydance. Cutesy work via W+K London.
PSFK nicely details the resurrection procedure but we’ll synopsise: Framestore found an Audrey double who shared her features and characteristics. They facial-scanned her, enabling its team to record over 70 possible muscle movements and high-res textures.
After this, they built a model of Audrey with images from her catalog and press photos, using a proprietary renderer to simulate the texture of her skin and the way light would naturally fall on it.
The ad was shot in Italy’s Amalfi Coast. We’re impressed by the work that went into Audrey, weirded out by the distractingly jagged inclusions of Galaxy (especially the moment when she breaks off a piece), but overall relieved that it wasn’t another Gap thing.
Remember how much we all loved “Kitchen Party" with Jona Lewie? IKEA’s latest cinematic music video spot, "Living Together", is more soulful and emotional — the quietly-charged indie response to the Lewie ad’s flashy Euro hipster. We dig the story and its gentle unfolding toward the resolution, which satisfies content-wise while sharply demonstrating how IKEA can help you "make room for your life."
The song, Living Together, is by An Escape Plan. Score the track here.
Love this lotto ad that demonstrates you don’t have to buy bling to throw your new financial weight around. Subtle! …yet sassy.
London-based Nation gives us Yuletube, a browser app that transforms trollish YouTube comments into literary sweetmeats. It isn’t just the bad words, either. Plain annoying ones, like “Justin Bieber” and “Xbox”, get replaced by things like “chubby little elf” and “new red train set”.