Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
Sure, you do that now - but you’re saddled with a clunky keyboard and mouse. With LeapMotion, the world will be at your fingertips, and you’ll live life like a scifi movie. Real life experiments are already hitting the Vines, says @coudal.
After analysing over 75 million tweets from 189,000 users, research teams at Princeton and the University of London found a way to group Twitter users into tribes based on common interests:
For example, users tweeting with words like “playoff,” “bullpen,” and “roster” are likely interested in sports, while others tweeting “kstew,” “robsessed,” and “twilighters” probably share a common interest in Stephanie Meyer’s Twilight series.
Under the growing impression that they can predict what tribes we belong to based on, I don’t know, the last hype we were riding on, the researchers plan to patent their method for possible use in targeted advertising.
I can see this working if the targeted ads disqualify grouped tweets that include tellingly-positioned terms like “hate”, “die” and “ugh” — no chatty Twilight hater wants to see yet more sparkly vampire action in their feed. But it also seems to me that the ads would need to target pretty quickly — I’m talking within hours or minutes.
And that data would all need to be redrawn every couple of weeks. The problem with tribes now is their fluidity. You may be a sports fan for life, but you won’t be a teeny bopper forever … and a Belieber* for even less long (we hope and pray). You can also belong to multiple tribes, drifting in and out of love for them based on the moment.
All this is to say: Yay! More targeted advertising algorithms! BECAUSE WE DON’T HAVE ENOUGH DATA SLICE-AND-DICERS.
*Also, can we just say we just LOVE how the other two words associated with “Bieber” are “pleasee” and “<33”. What we need is an avoid-these-people-at-all-costs algorithm.
Now that they’ve invented a water bottle that samples ambient sound and then spits it back as music, hanging at the water cooler is going to be one big dance party.
It isn’t hard to think of reasons why a paper-based tablet would be appealing (an ideal marriage of Moleskine and iPad? SIGN US UP). PaperTab, a technology showcased at CES yesterday, brings that dream slightly closer to home. We just wish it was easier to type with.
Will from Made By Many takes us on a journey detailing his history of music discovery and consumption, and how that’s changed with social tools. Never mind the hipster cassette revolution.
Infolinks has produced this hypothetical infographic of what technology and apps the characters from Mad Men would use if they were around today. The choices are pretty faithfully reflected by their personalities, which gives the show an extra unexpectedly-awesome dimension: Joan fiending on Pinterest, Peter waiting in line at the Apple store like the lunatic cool-hunting fanboy he is, and Peggy killing it on Words with Friends are way too probable. Makes us wonder what our apps say about us. (And is it wrong that we abandoned Strategery when shit got too real?)
But you know this. The ARPAnet as it was known, laid the groundwork for your precious internet and its Nine West shoe channel. IT JUST DID, OKAY? More internet history for you here. Learn you some. (Via HN.)
This is one of the best interactive video performances that you will ever see. Ever. Part technological wizardry, and part performance, this dude is just ripe as hell to be featured as a part of your next promotional campaign. (Thanks, Casey!)
You bitches give yourself over to the Cloud now, okay? LOOK AT GOOGLE GETTING PLAYFUL. The Rube Goldberg vibe is working overtime in this series of spots promoting Google’s next thing to manage your so-called digital life: Play.* Do you really need an ad campaign reminding you about problems synching your digital life with those other guys? Maybe not. But while the iKiller strategy has generally backfired for brands like Microsoft, Google knows people are fed up with having only one choice when it comes to iContent distribution and management. Here’s to hope people, for it’s all we have.
InstaGlasses are Instagram-enhanced sunglasses that are currently in concept mode. Now you really can make life look any way you like. Register to be among the first to know when they come out.
I have an awful feeling — no, a certainty in the bones — that the first time I ever see these will be at Cannes Lions. Actually, if you guys could just toss a pair in the loot bag, that’d be cool too. THEN WE’D BE A NOSTALGIA FACE TRIBE.
I MEANT FRIEDPAD. Destroyed tech food porn? It’s because the internet keeps innovating that you freaks are served up amazing things like this series of images from Henry Hargreaves via Coolhunting.