Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
To plug its EyeX technology, Tobii’s produced a video that shows us how eye-tracking will change our everyday lives. We love how futuristic it doesn’t feel. It feels like now.
To give you a sense of how close we are to this reality, check out our favourite CES find: Eyelock's Myris scanner, which lets you plug eye-tracking technology directly into a USB port. Who needs passwords?
In this moving holiday ad, Apple steals points back for the “misunderstood” — the friends and family members getting so much slack because they’re constantly on their phones instead of living life alongside you. Hey, man, maybe they’re making you a magnificent audiovisual present. (Or maybe they’re existentially selfie-ing.)
Anyway, if this bad-boy makes you cry, it’s time to start contemplating internet detox. There’s a gift for the whole family!
AdVervial homie Jeff Kwiatek pointed us to Get Coin, a futuristic card that unifies all the charge cards you own. It also freaks out and sends you a message if your phone is far away (indicating that you probably left it somewhere … but does that mean I have to start bringing my wallet to bed?).
Cool concept and gorgey design but we’re wondering whether phones will meet us halfway anyway. Still, if you’d like to shaft some wallet space in the meantime, Coin’s worth considering. Also a great conversation piece!
Charlene deGuzman and Miles Crawford’s “I Forgot My Phone” shows how somebody capable of fully living out experiences can feel so far outside of them. And it isn’t her fault; it’s that, for us, experience has become less important than proof of it.
In Lima, Peru, engineering and tech school UTEC addressed a dearth of drinking water by creating a billboard that captures the air’s humidity and converts it into drinking water. In 3 months alone, it’s produced 9,450 liters of drinking water. Who says advertising can’t underwrite great things?
Sure, you do that now - but you’re saddled with a clunky keyboard and mouse. With LeapMotion, the world will be at your fingertips, and you’ll live life like a scifi movie. Real life experiments are already hitting the Vines, says @coudal.
After analysing over 75 million tweets from 189,000 users, research teams at Princeton and the University of London found a way to group Twitter users into tribes based on common interests:
For example, users tweeting with words like “playoff,” “bullpen,” and “roster” are likely interested in sports, while others tweeting “kstew,” “robsessed,” and “twilighters” probably share a common interest in Stephanie Meyer’s Twilight series.
Under the growing impression that they can predict what tribes we belong to based on, I don’t know, the last hype we were riding on, the researchers plan to patent their method for possible use in targeted advertising.
I can see this working if the targeted ads disqualify grouped tweets that include tellingly-positioned terms like “hate”, “die” and “ugh” — no chatty Twilight hater wants to see yet more sparkly vampire action in their feed. But it also seems to me that the ads would need to target pretty quickly — I’m talking within hours or minutes.
And that data would all need to be redrawn every couple of weeks. The problem with tribes now is their fluidity. You may be a sports fan for life, but you won’t be a teeny bopper forever … and a Belieber* for even less long (we hope and pray). You can also belong to multiple tribes, drifting in and out of love for them based on the moment.
All this is to say: Yay! More targeted advertising algorithms! BECAUSE WE DON’T HAVE ENOUGH DATA SLICE-AND-DICERS.
*Also, can we just say we just LOVE how the other two words associated with “Bieber” are “pleasee” and “<33”. What we need is an avoid-these-people-at-all-costs algorithm.
Now that they’ve invented a water bottle that samples ambient sound and then spits it back as music, hanging at the water cooler is going to be one big dance party.
It isn’t hard to think of reasons why a paper-based tablet would be appealing (an ideal marriage of Moleskine and iPad? SIGN US UP). PaperTab, a technology showcased at CES yesterday, brings that dream slightly closer to home. We just wish it was easier to type with.
Will from Made By Many takes us on a journey detailing his history of music discovery and consumption, and how that’s changed with social tools. Never mind the hipster cassette revolution.
Infolinks has produced this hypothetical infographic of what technology and apps the characters from Mad Men would use if they were around today. The choices are pretty faithfully reflected by their personalities, which gives the show an extra unexpectedly-awesome dimension: Joan fiending on Pinterest, Peter waiting in line at the Apple store like the lunatic cool-hunting fanboy he is, and Peggy killing it on Words with Friends are way too probable. Makes us wonder what our apps say about us. (And is it wrong that we abandoned Strategery when shit got too real?)