Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
Buzzman’s released a case study for its Milka: Dare to Be Tender campaign, where they removed one of the chocolate squares from every package (a not-insignificant production feat). Users had the option of reclaiming their last chocolate square or sending it to somebody they loved — in an envelope swathed in Milka branding, of course.
Cartier follows up its short films “L’Odysée” and “Destinée" with a new series of ultra-shorts called Paris Nouvelle Vague, which promote a line of same-named baubles. A total of seven films follow different archetypes of dreamy Parisian women. Each appropriates the classic song “I Love Paris” to its own ends, and of course there’s plenty of bling-porn, coupled with all the Paris clichés we know and love.
Above you have “The Delicate”. See the rest below.
Havas Worldwide Paris hits us with a new years greeting that features the major Paris quartiers, using rhythmic and fluid illustrations that whisper an aspect of the area’s character while bringing us back to the Nouvelle Vague days, when film credits were sexy. A delicious little watch and a delightful creative exercise.
…and we mean the horse. To the beat of “Down the Road” by deejays C2C, four female dancers face off against a thoroughbred with painted hooves. Yes, seriously.
The horse did most of its own tricks (not that surreal floating thing, obviously), and for that you can thank equestrian stuntmaster Mario Luraschi. The biggest complaint we have is that this video could have benefited from serious cutting; it’s about a minute and a half too long.
Work by TBWA Paris.
Our Follow list is crawling with walkers. And you thought the internet was safe!
French network NT1, which has just licensed Walking Dead for syndication in France, is running a guerrilla operation that gives people the thrill of being zombie-stalked … from Twitter.
A news article on their Walking Dead subsite alerts users to a “zombie virus” that’s contaminated NT1 employees. To avoid contamination, you’re advised:
The article went live yesterday. Since then, hundreds of people have tweeted the hashtag:
When you tweet it, a huge array of zombies starts following you on Twitter and will sometimes even @ you to go, “AAAAAAAH!”
No bites yet, but do you really want to risk it…?
Nice work by social TV agency Darewin. Noting that Twitter has taken to deleting the zombie accounts mere hours after they’ve been created, founder Wale Oyekanmi just laughed. “They follow you, you look at the accounts, and maybe some are dead,” he told us. “It’s coherent with the strategy.” In an ideal world, zombies don’t live long anyway.
If the history of Chanel is your kind of fairy tale, you’ll rather dig Inside Chanel, which will derobe itself for netizens chapter by chapter, with a video devoted to each.
This first chapter recounts the “legend” of Chanel N°5, making generous use of unedited documents to patch an engaging story out of what is, at the end of the day, just another mass-produced product that Alchie Auntie wears too much of to mask the odour of that other kind of alcohol.
On behalf of breast cancer awareness organisation CancerduSein.org and for #PinkOctober, JWT Paris organised a breast-bearing campaign on Facebook. The campaign was consequently banned (the text barring the breasts above reads “Censored by Facebook”), but that isn’t stopping the JWT girls from reposting the hell out of those boobies anyway.
The tagline in second set of ads reads “Be like me”, followed by “The girls of JWT against censorship.” Looks like the objective of the campaign changed somewhere mid-jiggle.
Those of you who remember Nestlé water brand Contrex’s bike-powered striptease will be thrilled to learn that “My Contrexperience” is back. This time, Chippendales dance in the windows of what appears to be a burning building. Women, eager to save them (or something), can hop on a series of hot pink step machines to shoot jets of water at them.
Saving lives as a pretext for slicking your lust! It’s a model that can’t fail.
The campaign wraps like the last one did: our smoky-but-saved meat popsicles step out of the building, sporting shirts that say, “You just burned 2000 calories.” Pat yourselves on the back, girls: you didn’t just accelerate your heart rates, you made the dream of gender equality that much more tangible.
Work by Marcel.
As a graduation project for design school Gobelins in Paris, Charlotte Cambon, Soizic Mouton, Stéphanie Mercier and Marion Roussel produced a mesmerising rhapsody of dinnertime. Either you’re rethinking kids, or you’re suddenly validated in the beauty of your task as a chaos-calming parent. A table !
For client Citroën, whose ads are reputed for their awesome indie music, Agence H comes up with … well, you just have to watch it. It’s not quite the world Terminator imagined, but maybe this one is better if you’re willing to exchange merciless destruction for the half-android cast of Glee.
If this gets stuck in your head, we are so sorry.
One thing we’ve learned about French culture is that it’s especially risk-averse: people don’t out of their way to do something that involves a risk of abject humiliation, and that includes dancing at events where dancing would normally be accepted, like weddings and concerts.
That’s part of what’s surprising about this Air France flashmob, which took place at Roissy-Charles de Gaulle airport. Props to the employees who managed to do this the entire four minutes as their willfully nonchalant faces melted into a kind of reluctant earnestness. And they even kept their scarves on!
Its latest installation is at Airport Charles de Gaulle (Roissy) in Paris. In partnership with Aéroports de Paris and JCDecaux Airport Paris, IKEA gives us the IKEA Lounge, a space that feels like your cool yet anal best friend’s super-trendy pad. It’s about 200m2, equipped with nine rooms (including one accessible to disabled persons — that doesn’t sound like a lot, but it’s bloody superheroism in Paris), a living room and a wide open space for kids.
So go ahead, lie back in that flashy twin bed and contemplate:
French maternity retailer Envie de Fraises tapped agency Melville for its first-ever outdoor campaign. This follows a print-based buzz execution that took place shortly after rumours of ex-First Lady Carla Bruni’s pregnancy began to circulate the papers, whereby ads from the store asked, in bold print, “Alors, Carla, envie de fraises ou pas ?” (“So, Carla, craving strawberries or not?”)
This brand-new series hikes that provocation up a notch. One features a pregnant woman naked alongside the caption, “You haven’t even seen me dressed”; the other depicts her in a little black dress beside the words, “Is there a way to look at pregnant women?”
The operating logic is that pregnant women can also be risqué, even sexy, and are as much eye candy as any other girly silhouette. As of today Parisians can expect to see them scattered across the city métro, larger than life and drawing wan eyes to nearby baby bumps.
It’s natural, I think, to feel a little uncomfortable: our societies are structured to vaunt pregnant women in a specifically non-sexual way. We give them our seats on the train, allot them special parking in the ‘burbs, let them cut us in line at check-out. That’s all sweet and delicious, but I can imagine that, one day when I’m incubating life, I’ll still want people to see me, not just my status as newly-knocked-up reproductive agent, frumpy by default.
That isn’t to say women lust for leers. But being appreciated for who we are, including the kind of care we’ve taken to present ourselves to the world, pregnant or not, is an important characteristic of feeling like a whole, autonomous person. No matter where you live.