Bill Green

Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.

Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.

Angela Natividad

Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.

Darryl Ohrt

Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.

After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

Posts tagged "ogilvy"

When did you stop digging the camera eye?

Dove’s “Camera Shy” by Epoch and Ogilvy won Film Craft Gold in Toiletries at the Cannes Lions this year. It’s charming and light, but packs the big ideological punch Dove shoots for. Crucially, it’s not melodramatic and top-heavy like “Real Beauty Sketches”, which unfortunately eclipsed it this year. Oh, well. Sometimes that happens. 

But check it out; if you’re a woman or have women in your life, it’s worth the watch. 

Schneider: The Beer that Takes as Long to Grow Up as Its Target Market.

Ogilvy & Mather Buenos Aires gives women everywhere a universal apology for every flip comment, foible and air guitar-thrum they ever had to live through. The product tie-in is smooth, but whether it’s a compliment to the beer is another story. We can’t help but wonder: who ultimately buys Schneider at the end of this equation? Is it supposed to be the guys made to look like infantile douches, or the girls who ostensibly shrug, giggle and chock their unkempt mate’s Failure at Life to the slow-brewing process…?

Well, we can’t say it wasn’t work with an Insight.

Ogilvy’s Tips on Meeting Clients or Prospects

Regardless of how you feel about Ogilvy & Mather today, the original David Ogilvy had great stategies for closing a deal, leveraging the unexpected and maintaining an attitude that facilitated creativity. Which is why we dig these little tearouts from the old school Ogilvy playbook that the Ogilvy Facebook page is sharing. They recently also shared one on writing potent headline copy.

Five Principles for Multi-Screen Storytelling

If user experience is fractured today, it’s in part because the content consumption experience is fractured: we drift fluidly from one screen to another without hesitation, throughout the day, often before whatever we were looking at before has the time to finish.

Storytelling must evolve to match the pace of our roving attentions. It should be as fluid and natural and easy to pick up elsewhere as it is for us to switch gears. With that in mind, Dirk Shaw and social@ogilvy have come up with five principles to help you achieve this more perfect union.

Backup Sensors Warn You of the Ad Behind the Page

Here’s some prime niftyness. To plug BMW’s backup sensors, Ogilvy Guatemala produced print ads that tell users to watch out for what’s coming on the next page. Nice play with a medium we all think we know by heart.

Your vending machine may need a cuddle.

Coke’s Hug Me machine dispenses a refreshing beverage when you give it a loving squeeze. Certainly not the first thing I’d choose if I could turn an inanimate object into a cuddlefriend, but nonetheless in keeping with Coke’s whole spreading-happiness shtick.

Work by Ogilvy & Mather Singapore.