Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
This nicely-paced ad frames a silent but important question: would learning your unborn baby’s sexuality be any different, any less wonderful, than learning its sex?
Via Le Publigeekaire.
Prior to May 30, same-sex marriage was illegal in France … but not in neighbouring Belgium (where Gerard Depardieu most notably ran off to hide his money from the new government). The early-adopter solution? Google+ Hangouts, where French same-sex couples could be digitally hitched in advance by a Belgian officiator.
Is call-in marriage as exciting as running off to Tahiti, or taking revolutionary vows in front of the weirdly-hot Gavin Newsom? Probably not … but it gets the job done, and nobody you invite could possibly come up with an excuse not to make it. (Probably dampens the afterparty, though.)
People get sensitive about whether politics is fair game in marketing (consider how many brands jumped into the marriage equality fray Stateside). The safest view is probably the simplest: if you’re a brand who wants to help out or show your stripes, you might get hate today … but it never hurts in the long-term to be on the right side of history. (Unless you pull a Kenneth Cole.) It isn’t always clear what the right side is — but in cases like this one, I don’t think you need to flip a coin.
When executed tastefully and well, political marketing signals cultural awareness and brand values, even if it’s easy to point to as pandering. (Who’s not pandering? Half my emails probably count as passive aggressive panders.)
Good thinking, Ogilvy Paris!