Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
We read on Facebook the other day that in any given minute, as many as 100 people in the world are eating McD’s. And at an ad conference once, a McDonald’s marketing executive told us that every time McD’s changes its menu, even slightly, it alters the entire ecosystem around it. That’s how much food it’s obligated to produce to sate an inexplicable but unlimited appetite for Chicken McNuggets.
So while we’d like to think a company with an environmental footprint that big is responsible, we realise it isn’t necessarily feasible because our own demands, taken in aggregate, are unreasonably high.
But maybe we’re wrong. Because with help from Leo Burnett London, McDonald’s UK is pulling a Chipotle, except with more dirt and less CGI.
Did you know that its eggs (the curiously square-shaped ones in our McMuffins) are free-range? Did you know the farmers it uses to supply you with Quarter-Pounders at a penny-drop are local (at least in the UK)?
You do now.
This ad’s part of its “here’s to what matters" (no caps!) campaign, whose aim is to educate people on how McDonald’s contributes to the community. There are pieces on what Ronald McDonald House charities do, and spotlights on young British farmers.
Insisting that the campaign “marks a significant step change – not in what we do, but in how we talk about what we do,” McDonald’s UK svp/chief marketing officer Alistair Macrow calls it an effort to “help people understand the bigger picture – what McDonald’s is all about and show the difference that we make to people’s lives.”
Here’s to hoping. If nothing else though, maybe it won a bit of brand recognition for the trees.
Time, experience, and Skittles have taught us “twists” are synonymous with “weird” and “freaky”. But this twist put a sting behind our eyes: something akin to what you’d feel if you were punched in the face by Santa Claus as seen in Miracle on 34th Street. It’s almost enough to make us want juice … and a knowing back-pat from that special pal.
This is also one of those ads that merits a second watch because once you know the twist, you start seeing the telltale hints that revealed the truth of the matter all along.
Ace emotional nerve gas, brought to you by BBH London.
Benefit cosmetics wanted to show UK residents that their make up could make you a star. So they installed a magic phone booth that led to a surprise performance in front of a packed house in London. Proof that with good make up, you can do anything.
The accompanying stickers sends users to a website where they can access a free trial for English tuition. From founder Patrick Wilson:
Good spelling and grammar is fundamentally important to young people. But teaching it doesn’t have to be old fashioned and stuffy. We wanted to engage parents and young people alike, and make them realise that online tuition is an option that’s available to try.
For client Nike, Dutch agency …,staat produced an exceptional interactive window display for Selfridges in London. Meant to promote the Nike+ House of Innovation, the display combines products, artful reflections on kinetic movement, and user interaction.
London-based Nation gives us Yuletube, a browser app that transforms trollish YouTube comments into literary sweetmeats. It isn’t just the bad words, either. Plain annoying ones, like “Justin Bieber” and “Xbox”, get replaced by things like “chubby little elf” and “new red train set”.
Get more friends involved, and get a better Google map. Get zoomed in to street view level, and follow the clues to treasure. Or at least valuable prizes. This is how you do treasure hunting, digital style.
You can thank the release of Resident Evil 6 for a carcass full of fun this weekend. They’re opening a human butcher shop that replicates the butcher in the game - only this meat is edible, and (we’re pretty sure) not actually made from humans.
There’s also a couple of lectures, one about viruses and another on cannibalism, featuring a food futurist, leading into what looks like a spectacular, gut-filled weekend of gore for Londonites. (We’re proud that Adverve friend @miss_cakehead is behind this bloody feast.)
Riding the still-cresting wave of Gangnam Style, user mokim gives the PSY treatment of the Queen’s city. Our drive-by assessment: Gangnam still looks way funner, but it’s good to know you can lose your shit and break out dancing anywhere there’s a carousel, really.
British apparel retail Marks & Spencer wanted to bring more attention to their shwopping experience - the act of donating a piece of clothing for every item you buy. (Keeps your closet nice and tidy, too.) So they took all of your old clothes and made a giant Union Jack.
Still high on the Games? Good for you. In its continuous search to find more diverting things to do with data, the BBC’s produced an app enabling people to find their “Olympic athlete body match”. So go ahead, pop in your height and weight to see who your body’s most like. Our results looked like this:
We are sad to have not gotten any gymnasts, but equestrians and hockey players are still good.
Agency Republic's produced a poster that changes the music on Spotify when you throw paper at it. It's simpler to use than it was to build, but the work's paid off: look how great it could be for morale!
We love little smile-making hacks like this.
Fabergé and Fallon are organizing the biggest egg hunt ever, part of their maniacal plot to get into The Guinness Book of World Records. Beginning this week, join other hunters on a quest to find one of over 200 handcrafted eggs hidden across London. You can also bid for eggs at the Big Egg Auction, organised in partnership with Sotheby’s for Action for Children and The Elephant Family.
If all that is too much work and you still want an egg, you can always just buy one here. There’s also an SMS competition you can enter for the chance to win something called the Diamond Jubilee Egg, which I can only imagine resembles a Swarovski crystal-slathered egg with just-hatched chick legs, dancing without cease.
Armoury London wishes us a happy holiday on behalf of its mother city. At first you think everybody’s up to no good, and then it’s like oh, everybody’s just into hardcore giftwrapping.
The piece features street kids covertly transforming their block into a holiday masterpiece, complete with tinsel arrangements and sprigs of mistletoe. Heartwarmy!
Here’s a clever way to spark excitement on an otherwise dull subway trip. Chromaroma is an online multiplayer game that tracks the trips you make with your London Oyster card (good for the bus or subway), then gives you points for how many locations you’ve visited around London, how often you travel and missions you complete.
Every card-swipe unlocks a novelty, which also makes this a great way to rediscover (and fall in love with) your city. ”You collect places, identities, modes of transport and passengers as you travel around the city; discover and investigate mysteries attached to different locations and build alliances with fellow passengers that share your journeys,” explain the developers at Mudlark.
Play alone or with friends!