Bill Green

Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.

Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.

Angela Natividad

Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.

Darryl Ohrt

Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.

After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

Posts tagged "ikea"

There’s no bed like home.

"Beds", Ikea’s latest — brought to you by Mother London and director Juan Cabral (of Cadbury “Gorilla” fame) for the “Where Good Days Start & End” campaign — is literal poetry. You know that dream where you’re falling? Your friendly neighbourhood Swedish furniture dealer knows all about it, except in this spin, you’re plenty less panicked. (The soft, soothing bedtime-book voice of Prunella Scales probably has a lot to do with that, though.)

A bit of background on the production: VFX shop MPC says the beds were suspended from cranes and over buildings. For the three-day shoot, a skydiver was commissioned to tumble through the set.

A lovely piece of work that gets you pining for a bed. (Yours, most likely, but if you’re cheap like us, it’s probably an Ikea anyway.)

Via.

Ikea’s PS2014 collection tailored to modern nomads

Moving used to be one of the most stressful experiences in a person’s life — maybe in part because it was as rare as a birth, a death, or a divorce. Now it’s just something we do as often as once a year … kinda like filing taxes. (Still just as stressful, though.) 

IKEA’s PS2014 caters to the young nomad with pieces that move easily (especially on public transport) and are multi-purpose. This hipstery little video doesn’t do the collection much justice, but you can see photos at PSFK.

Is it furniture … or death metal?
Agency Gatesman + Dave have come up with Ikea or Death?, a quiz that tests whether you can tell the difference between Ikea furniture names and black metal bands. It is harder than you think … but we still scored True Kvlt status. *head-bangs or whatever it is that black metal bands do to be festive* 

Is it furniture … or death metal?

Agency Gatesman + Dave have come up with Ikea or Death?, a quiz that tests whether you can tell the difference between Ikea furniture names and black metal bands. It is harder than you think … but we still scored True Kvlt status. *head-bangs or whatever it is that black metal bands do to be festive* 

IKEA’s catalogue sprouts couches in your living room.

Scan the pages from IKEA’s new AR-powered catalogue, then use your smartphone to see what furniture looks like inside your home. The item will appear wherever you’ve set the magazine.

We know people have been doing AR-layering apps for interior decorating forever, but the presentation of this particular app is a winner.

Your 24/7 Source for Malm-on-Malm Action

HotMalm.com is a parody porn site made by people with an amorous passion for the Malm bedframe line. Clicking on each image takes you directly to where you can buy the bedframe on IKEA. 

It is objectively hilarious.

IKEA doesn’t think so, though, and is trying to take the site down on these grounds: “It is essential and very important to us that our customers feel safe and know when it’s IKEA talking.” Yawn. I guess this is a bad time to bring the LELO IKEA vibrator back up. Get you some hot unvarnished Malm while you still can!

Just another day in 500 square feet.

IKEA UK’s released “One Room Paradise,” a music video that glorifies the optimised small space. Worth noting:

  • The dollhouse-play throwback works well, given that this is about small-space living, but HOLY CRAP that’s actually a gargantuan pad. I never had a dollhouse that size. Did you? My parents maxed out at the Polly Pocket Mansion, which was basically the size of a jewelry box.
  • We love the quiet departure from the classic nuclear family: at first glance, this is the story about a single mother … but it’s actually a story about a little girl playacting a single mother. Big statement, no words, plenty of mental layers to explore.
  • The music is an Aretha Franklin cover by Elayna Boynton. Sound familiar? You might have heard her in Django Unchained.
  • Life’s rough when you can’t open and close your hands. (Sorry, we got fixated.)

A neat job, as usual, by Mother. For another IKEA-tinted exploration in domestic depth (to a swingin’ tune!), see “Living Together”.

April Fools: LELO Releases IKEA Vibrator

Luxury sex toy brand LELO stimulated that other kind of bone when, on April 1st, it “launched” Gäsm, an IKEA-inspired vibrator … which can be put together in less than a minute!

Love it. Via.

IKEA: Saving your relationship, one shoe rack at a time

Remember how much we all loved “Kitchen Party" with Jona Lewie? IKEA’s latest cinematic music video spot, "Living Together", is more soulful and emotional — the quietly-charged indie response to the Lewie ad’s flashy Euro hipster. We dig the story and its gentle unfolding toward the resolution, which satisfies content-wise while sharply demonstrating how IKEA can help you "make room for your life."

It’s also got vestiges of Levi’s “Strange Love" ad from 2007: both passion-charged stories are about getting closer, and the road to getting there gives both brands a rich canvas for expression.

Very nice work by MPC and Mother. Above you’ll find the long version; here’s the short one:

The song, Living Together, is by An Escape Plan. Score the track here.

A *really* small apartment

IKEA took over some alleys, under-stair spaces and other unexpected tiny, tiny spaces in Japan, to show what could be done…if you just had the right furniture. Smart.

Ikea catalog: it’s alive.

The new Ikea catalog has incorporated mobile in a fun and seemingly engaging way. You can browse it with your phone or iPad, and then dig deeper and deeper with additional content. If that’s what you’re into.

Swedes May Co-Opt Your Next Paris Layover

What’s compelling about IKEA is its simplistic yet generous way of transforming space, be they port-o-potties, subway stations or ways of doing.

Its latest installation is at Airport Charles de Gaulle (Roissy) in Paris. In partnership with Aéroports de Paris and JCDecaux Airport Paris, IKEA gives us the IKEA Lounge, a space that feels like your cool yet anal best friend’s super-trendy pad. It’s about 200m2, equipped with nine rooms (including one accessible to disabled persons — that doesn’t sound like a lot, but it’s bloody superheroism in Paris), a living room and a wide open space for kids.

So go ahead, lie back in that flashy twin bed and contemplate:

  1. The vivid yet non-hallucinatory colours!
  2. The entirely-too-reasonable cost!
  3. The assembly time!
  4. Your little-indulged affection for Swedish meatballs!
You’ll be selling this stuff to yourself.

Via LePubligeekaire.

IKEA’s Italian Port-O-Potty Surprise

Few things are less pleasant than having to wizz in a Port-O-Potty, which is perhaps why it’s such an ideal illustration of opportunity in overalls.

Which IKEA seized. To capture some excitement for its bathroom collections, the Swedish homemaker used a Port-O-Potty at Milan’s Salone Internazionel del Mobile as a secret entrance to a pretty damn swanky loo. It’s not hard to make people feel tear-jerkingly grateful after opening that odious plastic door, but it nonetheless says wonders for the brand that people not only stood gushing inside it en masse, but walked out with giant smiles.

IKEA: masters at transforming ugly daily destinations. How’d they keep that bad-boy clean all day, I wonder?

Jurassic Park as cautionary Ikea instruction tale.
DINDASÜR! Ikea is like Lego, innit. 4 letters that inspire! Check out G-Rex’s little hands and other life scenarios as assembly instructions.

Jurassic Park as cautionary Ikea instruction tale.

DINDASÜR! Ikea is like Lego, innit. 4 letters that inspire! Check out G-Rex’s little hands and other life scenarios as assembly instructions.

End it with your significant other in the one place you’re destined to.

Jest Comedy's imagined a new yet strangely intuitive way to serve the needs of existing clients: ADJO, or “The Breakup Room.” Things getting a little tense somewhere between living spaces and office furniture? Take a detour into ADJO, where an IKEA referree will guide you down the yellow path to natural separation in no time.

Remember: we all die alone. Do it with the clean, DIY efficiency that would make the Swedes glow with pride.

Ikea TV continues tradition of wtf names.

UPPLEVA FOR THE REST OF US. Cutification aside, Ikea going all TV is interesting. Fix the annoying cable box that providers saddle us with and I’m in. Nice genuine moments with the bloopers too. (Although with Ikea, it would be just like them to design a remote that doesn’t stay in your hands. Forces you to buy TREVLÖT, the remote catcher.) (Via Daring Fireball.)