Bill Green

Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.

Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.

Angela Natividad

Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.

Darryl Ohrt

Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.

After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

Posts tagged "google"

Browser is the new black

Come Halloween, leave hipster Disney princesses to the amateurs. Today in conceptual costuming, we give you women dressed as browsers. Brought to you by photographer Viktorija Pashuta. No, we don’t know why Opera is spelled like that.

Via the one and only copyranter.

Internet? Meet TV. Now kiss.

Forget about Smart TVs. For all of $35, Google’s Chromecast lets you watch videos, scroll photos and websites, and play music — among other things — right on your HDTV. Best of all, use your tablet or phone as a remote control.

Seal it with a kiss … without ever touching paper.

You can kiss your microbey phone instead. But since we’re sure you guys are all super-clean people who Windex your phones nightly (and don’t take them to the bathroom), we’re gonna go ahead and say Kisses.Burberry.com is a cute idea. 

So much has been lost in the transition from analog to digital … like real, handwritten love letters, sealed with kisses. In collabo with Google, Burberry improves on this olde tradition thus:

  • Letters: instant! But with nice paperlike stationery for extra cutesauce.
  • The imprint of your kiss and video of the kiss being made, which lends the impression that you’re kind of being kissed.
  • Since this is INTERNET and touch-based, men can leave kisses too — without having to panic over choosing the right shade of rouge.

Charming work that flaunts Burberry’s soft side and nicely markets brand opportunities with Google. Just too bad they missed V-day.

Your Dream ‘Location’ Wedding … on Google+ Hangouts

Prior to May 30, same-sex marriage was illegal in France … but not in neighbouring Belgium (where Gerard Depardieu most notably ran off to hide his money from the new government). The early-adopter solution? Google+ Hangouts, where French same-sex couples could be digitally hitched in advance by a Belgian officiator.

Is call-in marriage as exciting as running off to Tahiti, or taking revolutionary vows in front of the weirdly-hot Gavin Newsom? Probably not … but it gets the job done, and nobody you invite could possibly come up with an excuse not to make it. (Probably dampens the afterparty, though.)

People get sensitive about whether politics is fair game in marketing (consider how many brands jumped into the marriage equality fray Stateside). The safest view is probably the simplest: if you’re a brand who wants to help out or show your stripes, you might get hate today … but it never hurts in the long-term to be on the right side of history. (Unless you pull a Kenneth Cole.) It isn’t always clear what the right side is — but in cases like this one, I don’t think you need to flip a coin.

When executed tastefully and well, political marketing signals cultural awareness and brand values, even if it’s easy to point to as pandering. (Who’s not pandering? Half my emails probably count as passive aggressive panders.)

Anyway, nobody hates on Virgin Mobile for jumping on every sex scandal it can find. So why not jump on a topic that actually matters?

Good thinking, Ogilvy Paris!

hollywood classics, via street view

What if Google Street View were around to capture great moments from classic films?

They weren’t of course, so someone has done it for them. Google Street Scene is a Tumblr devoted entirely to the re-creation of classic scenes, as if they were captured by the Google camcar. Just because you wondered if it could be done. And it could.

merry christmas from google

If you added a bunch of sugar coating to a bag of Christmas joy, you’d have Santa Tracker, a most excellent gift from your friends at Google.

the fastest internet ever, just $49/night.

Want internet that’s 100 times faster than what you’re used to?

You’ll need to make your way to Kansas City, home of the Google Fiber experiment. Except they don’t have it in hotels or coffee shops - only homes. So of course, there’s a hacker house for rent on Air BnB, where you can get a night in internet glory for the mere price of $49. Let’s go.

A year in review worthy of quests, and their questers

Google’s released its annual year-in-review video. Is it just us, or is it somehow slower-moving and way more nostalgia-charged than in previous years?

Maybe 2012 was especially colourful. Maybe it was produced with the sense that this year could be our last. Or maybe it’s the natural effect of beginning and ending a video with Felix Baumgartner’s space jump. 

google, done beautiful

People forget that behind that wonderfully complex search page is a ginormous company spanning the globe with architecturally significant buildings, interesting people and beautiful places.

So now there’s Google Data Centers, to show you the gorgeousness behind the big G.

Street view ghosts, brought to life

Street Ghosts is an art project that takes people found in Google Maps street view (who have been ghosted out), and then places them in the actual spot where they were photographed.

Super cool until you realize you’ve been captured, and then have to pass yourself every morning on the way to work.

"I’m Filming."

The first ever video short shot on Google Glasses. By Diane Von Furstenberg. Because fashion gets it first. The best line in the short comes from Diane herself, “I’m filming” which points to a whole new world of disclosure that may need to exist when everyone’s sporting the Google.

creating a google empire

Here’s how you do it: Serve Google ads on random sites. Use the money generated from those ads to buy Google stock. And before you know it, you’re a Google millionaire. Maybe. (But probably not.) From Hip, Young, Thing.

Google’s Play - because iTunes was already taken.

You bitches give yourself over to the Cloud now, okay? LOOK AT GOOGLE GETTING PLAYFUL. The Rube Goldberg vibe is working overtime in this series of spots promoting Google’s next thing to manage your so-called digital life: Play.* Do you really need an ad campaign reminding you about problems synching your digital life with those other guys? Maybe not. But while the iKiller strategy has generally backfired for brands like Microsoft, Google knows people are fed up with having only one choice when it comes to iContent distribution and management. Here’s to hope people, for it’s all we have.

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legos you build in your browser

Lego and Chrome team together to show you what’s possible within a browser. You get to build your own Lego creation, and leave it somewhere in Australia for everyone to explore.

Your new target: people in comas

So apparently there are advertisers who are curious about ads reaching an actually comatose audience. (Thank you, Google for showing how evil we can be.)