Bill Green

Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.

Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.

Angela Natividad

Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.

Darryl Ohrt

Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.

After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

Posts tagged "gaming"

remember guitar hero?

It’s back - with bullets, to promote the new film Bula Quo!

Gaming is hard - and not everyone can produce the next Candy Crush. So when it comes to brand games, sometimes it’s best to stick with what the audience already knows - and fits the brand.

Such is the case for the Bula Quo! game, which leverages the playability of Guitar Hero skinned in a way that’s just right for Bula Quo!

when sims go bad

A Tumblr devoted entirely to things that have gone wrong while playing the SIMS. Certainly there’s a Second Life Tumblr out there somewhere, too - but we suppose that nobody is there to notice.

we see your penis, a mile away

An intimate interview with the people who figured out how to detect penis drawings for Nintendo games. Apparently, people really enjoy drawing penises. Lots of them.

share your gaming travels

You’re a well travelled gamer, having visited Racoon City, Silent HIll and plenty of other dangerous places across the universe. Now you can share your travels with gaming travel stickers. Marioworld not available.


After this it’ll be out of our system. We promise.

human butcher shop opens in london

You can thank the release of Resident Evil 6 for a carcass full of fun this weekend. They’re opening a human butcher shop that replicates the butcher in the game - only this meat is edible, and (we’re pretty sure) not actually made from humans.

There’s also a couple of lectures, one about viruses  and another on cannibalism, featuring a food futurist, leading into what looks like a spectacular, gut-filled weekend of gore for Londonites. (We’re proud that Adverve friend @miss_cakehead is behind this bloody feast.)

And in Today’s Fun Disguised as Work…

New Zealand-based agency Resn gives us Face Arcade, just one of the weird but subversively amusing hack experiments they’re producing on Google Hangouts. Expect a lot of neck action … and if you’re smart, a SCREENSHOT FRENZY.


This Olympian Light of Mine.

French electricity provider EDF worked with Auckland-based Resn to produce Light Games, a collection of seven online sports games that enable you to compete in various Olympic sports using light.

Don’t worry, the games are in English, not in French as in the video (directed to a French audience, though EDF is clearly courting a larger target with the games themselves). The site doesn’t lag and the games are visually stunning. All that said, Ghostwriter would probably have kicked our asses in the long jump.

(Source: hallojo)

second life…ready for a comeback?

Agencies bet divisions on it. Marketers spent kabillions. And then everyone kind of forgot about Second Life. And yet the world went on, and people explored and did things and built things that they could never do in real life.

And now, for the first time in a really, really long time…Second Life made top ten status on Nielsen’s Top Ten PC game chart

Maybe it’s time that you dig back in, and go search for your avatar that you left in that dance club on some virtual island a couple of years ago. Who knows what he’s been up to, since you logged off.

zombie attack, frozen in time

Live action zombies not stressful enough? This frozen in time fly-through will have you wishing the end wasn’t so near. This is how you do zombies - creatively, artfully and with just enough fear induction to promote ZombiU.

Zombies Run Fans, Your Runners Guide.

Fans of the AR mobile game Zombies Run will delight in this official Season 1 guide, which provides background on the outbreak, tips on what virtual supplies to scoop up, and hints on getting “hostiles” off your trail, among other things.

The document is beautifully produced and well-written. But best of all, it’s Season 1, meaning there’ll be more layers of this game to discover as everyone progresses. I can’t think of a better way to get addicted to running. And until Project Glass proves a hit, I’m hard pressed to think of a stickier marriage that’s been made between augmented reality and human ritual.


The Gamer Wears Prada.

The upcoming issue of Brit fashion rag Arena Homme+ will include a 12-page spread featuring characters from Final Fantasy XIII-2, modeling for Prada’s Spring/Summer 2012 menswear collection. The images were developed by Square Enix’s Visual Works, Japan.

A word from editor Max Pearmain:

Our Spring issue focuses on a world of direction and escapism, and having a visually stunning videogame franchise such as Final Fantasy work alongside us and a leading fashion brand like Prada to create something so unique is incredible.

He also says he’s “always been interested by the power of videogames and their place in society,” although I find it cooler still that Prada’s apparently interested too. It’s a sign of the times that a luxury brand can dip into mainstream beloveds and produce delightfully consumable advertising — content in its own right. 

I also like that they’re talking to gamers and game fans who may not fit the stereotypical unemployed-wanker-in-mom’s-basement mode — or at least are aspiring not to. This is the kind of branded and collaborative content that, bit by bit, transforms culture, or at leasts reflects its own transformation back to it. And that’s how new norms are born.

The edition hits stands April 12.


The Boat Hack that May Change TV

I just finished MIPTV, where I was liveblogging like crazy with fellow journo/blogger Stuart Dredge. This year MIPTV held an event called MIPCube, which focuses on better acquainting TV producers and network execs with the digital folks of whom they’re so wary.

Over the weekend MIPCube hosted a Hack Day event in partnership with Rewired State. In short, a passel of hackers were put on a yacht and given less than 48 hours to hack something that would improve our TV experience. On Saturday night they presented all their projects, a whopping 12 of which 10 properly work and are now online.

But only one could win judges’ hearts, and that was GrabMagic!, featured above. It was developed by Aral Balkan.

What I love about this Kinect hack is that it really does feel magical. It doesn’t just produce a fluent connection between your TV and phone; it creates one between you and those devices as well. You behave like a connected organism, moving muscles without thinking, and that’s beautiful.

During the Hack Day presentations I asked Aral how he avoids feature creep in his design. This was his response.

 As a designer, your greatest asset is the ability to say no. But that’s simplistic - sometimes it’s not your inability to say no, it’s the structure of the organisation itself that doesn’t allow you. If the organisation is design-led, it’s easy; but otherwise designers may not have the authority.

A lot of organisations, because of their corporate cultures, because of their corporate structures, make simple design impossible. It isn’t because of a team. That’s very low level.

User experience begins at the top and trickles down.

See the other projects from the boat hack at MIPCube.

Audition to become virtual.

You’ve auditioned for tv shows. Films. Events. Now you can be immortalized as a game character, with the Uncharted Edition. Because you’ve always known that you were the next Master Chief.

Short film to promote a library of films

What’s really super awesome about this spot for Sony’s Playstation movie store is that the whole thing was done in a single take. This is the first in a series of shorts that marry 3D projection mapping and live action to create internet video fun.