Bill Green

Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.

Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.

Angela Natividad

Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.

Darryl Ohrt

Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.

After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

Posts tagged "creativity"

Breaking Bad: why binge-watch when you can binge-skim?

Hungarian designer Molnár Zsolt, aka Zsutti, has created one poster for each of the 62 episodes of Breaking Bad. And he’s deftly managed to distill the key moment that occurred in each.

See every poster on his website, and if you want more details, catch this interview he did with the Heisenberg Chronicles Tumblr. From the latter: the style is "a bit dirty because I felt that Walter White’s character and the whole show was kind of dirty so I ended up using some paper texture."

FastCoCreate reports that the project took five months — Zsutti estimates spending 400 hours overall making the posters, which doesn’t include rewatching episodes and hatching the main themes.

Vooza takes the piss out of ‘branding’

You know those self-indulgent videos where people talk about creativity, inspiration and their approach to branding as motivational music plays in the background?

Since launching (and doing we’re-still-not-sure-what), Vooza's made it its business to demystify the startup journey by zeroing right into the smarmy “thought-leader” attitude that so readily shuts people out before they've begun. 

This video, “Branding”, covers everything from the word’s origins to building buzz. And it drops a grenade on every cliché that’s made branding impossible for anyone but an alchemist to understand.

Vooza’s formula for gauging a powerful brand: “When you think of Scandinavians who rape and pillage, and invade people … who comes to mind?” Yeah, you’ll have to watch the video to get context on that.

Type:Rider — Final Fantasy for typography geeks

Explore the rich history of typography, from Johannes Gutenberg to the birth of Garamond in a Renaissance landscape, in a video game worthy of creatives and typo geeks alike. 

Available on iOS and Android. Learn more about Type:Rider in this fawning FastCoDesign article.

Vooza: its office perks redefine ‘office perks’.

Vooza.com is a startup that tells funny stories about startups. It’s not quite at Google level yet, but it’s just released a video of its office perks, which will have you foaming at the bit.

If only because it reminds us that office perks don’t change the fact that you’re, well … in an office.

Those feet were made for walking. And also for caffeine.

Ministry of Supply is Kickstartering up a pair of socks that protect your feet from the stank of a hard day’s work. How? because the socks are coffee-infused, that’s why. (You asked.)

No, your feet won’t smell like the inside of a Starbucks either (although we wouldn’t much mind). But we don’t want to give it all away! Watch the video for details from a very motivated narrator.

Kickstarter status? $204,601 given … out of a $30,000 goal. Coffee feet really fills a niche.

Via.

Because nobody likes those childhood-flashback videos.
Not since Nicola and Cabel’s pixel wedding has a nuptial RSVP generated so much geek envy. Simon Bird and Sarah Cartwright have produced a wedding invitation in the form of an infographic. Score a lot of facts about the couple in a format you’ll largely prefer to the classic reception-hall “relive the entire boring history of our human lives” video.

Because nobody likes those childhood-flashback videos.

Not since Nicola and Cabel’s pixel wedding has a nuptial RSVP generated so much geek envy. Simon Bird and Sarah Cartwright have produced a wedding invitation in the form of an infographic. Score a lot of facts about the couple in a format you’ll largely prefer to the classic reception-hall “relive the entire boring history of our human lives” video.

Where can a little creativity take us?


Revisit some great inventions of past, and a few sneaky peeks at the future, in Honda “Hands”. The sound and texture of this piece are top.

What do we want people to feel?

Here’s the design philosophy video, “Intention”, that introduced Apple’s Monday keynote. However you may feel about its new design direction, we think you’ll find inspiration in “Intention”, which is calmly-paced and almost hypnotic in the interplay of language and visuals. There’s art here.

Clarity: For a shoulder to cry on (and support for your lumbar)

Facebook claimed to be one and Clint Eastwood lambasted one, but there’s something we’ve lacked in this (painfully slow) unfolding saga: the chair’s perspective.

Until today.

Here’s the story of Clarity, a real chair. A chair for all chairs. Witness his strength, his ambition, his artistic eye, his catlike reflexes and sensitivity, his desire to lend comfort to the most aching of bottoms, backs and lumbars. Not since The Giving Tree have we known an inanimate friend to be so loyal, so surrendering of itself. But unlike that kind and wise tree, you can actually buy Clarity for yourself. Go ahead. He deserves it. 

…and if he actually ends up laying eggs jam-packed with furry friends, please share pics.

Nice storytelling (and nice pitch!) for the most neglected (and yet most important) of office musts, by Crown Chimp and director Nickolas Duarte.

Arrested Development: All the Memes in One Place!

We’re freaking out as Sunday, and the launch of “Arrested Development” season 4 on Netflix, draws near. CBC News has collected a few of the memiest memes from the ‘net, as has GSD&M (which also invented an ad snob drinking game!).

But our favourite is NPR’s unbelievably geeky and obsessive chart of running gags from the show.

Extra fun fact: actress Portia de Rossi’s revealed that the show was produced “Choose Your Own Adventure”-style, meaning the story changes based on the order in which you watch the episodes. Is there anything cooler than that?

Whip out your chicken dance, don’t let the vodka go bad, and geek out with us Sunday at 3:01 AM EST when 15 brand-new episodes go live online! We’ll be eating it all up.

The end to all your lunchtime panics.
Where the fuck should I go to eat? is a cheeky, ingenious little app that geolocalises you and tells you where … the fuck … to eat. (Or drink.)

The end to all your lunchtime panics.

Where the fuck should I go to eat? is a cheeky, ingenious little app that geolocalises you and tells you where … the fuck … to eat. (Or drink.)

They made you hate life … and now it’s art

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The epic SharpSuits.net takes the worst of client comments and turns them into posters worthy of placement over your desk.

Better yet: next time you get an inane client remark, paste it directly into PhotoShop and wild out. It’s probably a better outlet for your creative rage than your passive-aggressive plan to slip penises into the printwork.

(Source: neumannbrainpaint)

Steve Jobs’ Life, Iconified

Literally. Check out the digital memorial that walks you backward through Steve Jobs’ life … in the context of the original Mac OS desktop. Via.

(Source: fastcodesign)

maybe you need a notebook

Lifehacker has a wonderful post on why you should keep a paper-based notebook, even with that smart phone in your back pocket. Intertwined with “The Spark File”, a masterful post about the power of recording ideas when they enter your head - you’ll want to be getting a notebook. And maybe a writing instrument.

(Image from Field Notes, our favorite notebook purveyor.)

Promaxbda Europe: Anthony Rose on Steve Jobs, Big Bananas, + Who NOT to Target

When people talk “social TV”, the first brand that often comes to mind is zeebox, for which Anthony Rose acts as cofounder at CTO.

We spoke Monday after his talk at Promaxbda Europe. Forgive the sound quality; another discussion was happening behind us. A few quotables:

People often conflate second-screen and social. Some people want social, but others may just want an easier way to find their shows. Often, “people are looking for things a lot simpler” than what we think.

On who NOT to target: “You think about ‘an audience’, and the reality is they’re very different audiences … you should know who to target and who not to target.” Zeebox identified 10 different types of audience members, each of whom has a different behavior and expectation surrounding their entertainment experiences.

"Gadgeteers" don’t get why people watch Kim Kardashian or tweet around shows; they just care about gadgets. "TV mavens" want to find the next season of their favorite show and are perhaps not interested in "social bits". "Social watchers" want to talk about shows with show fans, not necessarily their friends; while "pop idols" watch big shows (X Factor, American Idol) to discuss them with friends, not random people.

"It’s actually amazingly important to try and create propositions that might be a little different from show to show rather than making something that’s the same for everybody," Anthony observes.

On not letting your own genius run away with you:As a technologist, and someone who is in some sense tasked with delivering a future, you often get a bit too caught up in your own worldview. There’s always the reality check of a real-world audience.”

We live in a bubble, Anthony clarifies: will Middle America get your complicated UI? "There’s nothing like giving your app to a couple of users and them going ‘I don’t know what this does’," he quipped.

Where’s the banana?

This is my favourite part of the interview (it starts at 6:35 if you want to jump ahead. I’d asked Anthony if he had a story that informs zeebox’s trajectory, sort of like Steve Jobs’ “calligraphy classes” mythology. After some reflection, Rose talked about “Where’s the banana?”.

"Where’s the banana" refers to how scientists will try to get monkeys to do something specific, then, when successful, conclude that the monkeys are using all kinds of complex reasoning. But really, the monkeys are focused on the reward they get at the end of the exercise: they are looking for the banana.

"People don’t really focus on the things in the UI. The first thing that jumps to mind is the thing they’ll click on: the biggest, brightest thing," Anthony said. "When people visit your website, you should think of it as ‘where’s the banana?’ What they’re looking for is a reward for doing something. If you give them 17 things of equal prominence [on a page], and they’re forced to think, it’s a fail. So what I like to do is on every page there should be one big thing. And if you can’t figure out what to do, push the big thing — and it shouldn’t be the close button — and that is the banana."

Each zeebox page is a demonstration of this philosophy: one major action should always jump out at you.

Off-air, we also talked more about how brands can better integrate with zeebox. The company’s currently working with NBC and Viacom to produce some next-generation branded entertainment for the platform — according to Anthony, “there are things you can do on the 2nd screen that you just can’t do on the first.”

They also plan to incorporate brand shout-outs and social shopping opportunities; integration with AmEx to make the social shopping experience easier, for example, is something they’re prioritising. Keep your eyes out for that.

Appetite whetted? Listeny-listeny!

Photo credit: Jennifer Roper.