Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
Explore the rich history of typography, from Johannes Gutenberg to the birth of Garamond in a Renaissance landscape, in a video game worthy of creatives and typo geeks alike.
Available on iOS and Android. Learn more about Type:Rider in this fawning FastCoDesign article.
If only because it reminds us that office perks don’t change the fact that you’re, well … in an office.
No, your feet won’t smell like the inside of a Starbucks either (although we wouldn’t much mind). But we don’t want to give it all away! Watch the video for details from a very motivated narrator.
Kickstarter status? $204,601 given … out of a $30,000 goal. Coffee feet really fills a niche.
Not since Nicola and Cabel’s pixel wedding has a nuptial RSVP generated so much geek envy. Simon Bird and Sarah Cartwright have produced a wedding invitation in the form of an infographic. Score a lot of facts about the couple in a format you’ll largely prefer to the classic reception-hall “relive the entire boring history of our human lives” video.
Revisit some great inventions of past, and a few sneaky peeks at the future, in Honda “Hands”. The sound and texture of this piece are top.
Here’s the design philosophy video, “Intention”, that introduced Apple’s Monday keynote. However you may feel about its new design direction, we think you’ll find inspiration in “Intention”, which is calmly-paced and almost hypnotic in the interplay of language and visuals. There’s art here.
Here’s the story of Clarity, a real chair. A chair for all chairs. Witness his strength, his ambition, his artistic eye, his catlike reflexes and sensitivity, his desire to lend comfort to the most aching of bottoms, backs and lumbars. Not since The Giving Tree have we known an inanimate friend to be so loyal, so surrendering of itself. But unlike that kind and wise tree, you can actually buy Clarity for yourself. Go ahead. He deserves it.
…and if he actually ends up laying eggs jam-packed with furry friends, please share pics.
We’re freaking out as Sunday, and the launch of “Arrested Development” season 4 on Netflix, draws near. CBC News has collected a few of the memiest memes from the ‘net, as has GSD&M (which also invented an ad snob drinking game!).
But our favourite is NPR’s unbelievably geeky and obsessive chart of running gags from the show.
Extra fun fact: actress Portia de Rossi’s revealed that the show was produced “Choose Your Own Adventure”-style, meaning the story changes based on the order in which you watch the episodes. Is there anything cooler than that?
Whip out your chicken dance, don’t let the vodka go bad, and geek out with us Sunday at 3:01 AM EST when 15 brand-new episodes go live online! We’ll be eating it all up.
Where the fuck should I go to eat? is a cheeky, ingenious little app that geolocalises you and tells you where … the fuck … to eat. (Or drink.)
The epic SharpSuits.net takes the worst of client comments and turns them into posters worthy of placement over your desk.
Better yet: next time you get an inane client remark, paste it directly into PhotoShop and wild out. It’s probably a better outlet for your creative rage than your passive-aggressive plan to slip penises into the printwork.
Lifehacker has a wonderful post on why you should keep a paper-based notebook, even with that smart phone in your back pocket. Intertwined with “The Spark File”, a masterful post about the power of recording ideas when they enter your head - you’ll want to be getting a notebook. And maybe a writing instrument.
(Image from Field Notes, our favorite notebook purveyor.)
When people talk “social TV”, the first brand that often comes to mind is zeebox, for which Anthony Rose acts as cofounder at CTO.
We spoke Monday after his talk at Promaxbda Europe. Forgive the sound quality; another discussion was happening behind us. A few quotables:
People often conflate second-screen and social. Some people want social, but others may just want an easier way to find their shows. Often, “people are looking for things a lot simpler” than what we think.
On who NOT to target: “You think about ‘an audience’, and the reality is they’re very different audiences … you should know who to target and who not to target.” Zeebox identified 10 different types of audience members, each of whom has a different behavior and expectation surrounding their entertainment experiences.
"Gadgeteers" don’t get why people watch Kim Kardashian or tweet around shows; they just care about gadgets. "TV mavens" want to find the next season of their favorite show and are perhaps not interested in "social bits". "Social watchers" want to talk about shows with show fans, not necessarily their friends; while "pop idols" watch big shows (X Factor, American Idol) to discuss them with friends, not random people.
"It’s actually amazingly important to try and create propositions that might be a little different from show to show rather than making something that’s the same for everybody," Anthony observes.
On not letting your own genius run away with you: “As a technologist, and someone who is in some sense tasked with delivering a future, you often get a bit too caught up in your own worldview. There’s always the reality check of a real-world audience.”
We live in a bubble, Anthony clarifies: will Middle America get your complicated UI? "There’s nothing like giving your app to a couple of users and them going ‘I don’t know what this does’," he quipped.
Where’s the banana?
This is my favourite part of the interview (it starts at 6:35 if you want to jump ahead. I’d asked Anthony if he had a story that informs zeebox’s trajectory, sort of like Steve Jobs’ “calligraphy classes” mythology. After some reflection, Rose talked about “Where’s the banana?”.
"Where’s the banana" refers to how scientists will try to get monkeys to do something specific, then, when successful, conclude that the monkeys are using all kinds of complex reasoning. But really, the monkeys are focused on the reward they get at the end of the exercise: they are looking for the banana.
"People don’t really focus on the things in the UI. The first thing that jumps to mind is the thing they’ll click on: the biggest, brightest thing," Anthony said. "When people visit your website, you should think of it as ‘where’s the banana?’ What they’re looking for is a reward for doing something. If you give them 17 things of equal prominence [on a page], and they’re forced to think, it’s a fail. So what I like to do is on every page there should be one big thing. And if you can’t figure out what to do, push the big thing — and it shouldn’t be the close button — and that is the banana."
Each zeebox page is a demonstration of this philosophy: one major action should always jump out at you.
Off-air, we also talked more about how brands can better integrate with zeebox. The company’s currently working with NBC and Viacom to produce some next-generation branded entertainment for the platform — according to Anthony, “there are things you can do on the 2nd screen that you just can’t do on the first.”
They also plan to incorporate brand shout-outs and social shopping opportunities; integration with AmEx to make the social shopping experience easier, for example, is something they’re prioritising. Keep your eyes out for that.
Appetite whetted? Listeny-listeny!
Photo credit: Jennifer Roper.
Yesterday at Promaxbda Europe, Channel 4 Head of Marketing James Walker talked to us about taking the Olympics digital, building awareness for the Paralympics, changing perspectives about disabilities … and what a difference an in-house creative team can make. Listeny-listeny!
Photo credit: Jennifer Roper.
To celebrate the 85th Oscars, and in response to a brief that demanded he find a way to reference every film that ever won Best Picture, Olly Moss gave us this magnificent official Oscars poster. It’s hours of guaranteed movie buff fun!