Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
Here’s a neat idea: a film that takes place entirely on the desktop (and briefly on the phone) of a teenage boy. Check out how fast he toggles!
Still, if this is your life (as it is ours), you’ll grasp the narrative thread fast and hang on tight, heartstrings taut, until the end. Just don’t blink. Ever.
Just one ugh — was the Asian joke necessary? I know people are gonna eyeroll and be like “It’s the age, it’s how kids are, it’s not the point, shutthafuckup”. Really, though: in a short film, where you don’t need enormous background to invest in characters (who are representing a cultural phenomenon and not portraying a love story for the ages), there are lots of ways to character-develop without reminding all Asian spectators what ugly thoughts people have about us when we can’t hear them. It casts a shadow over an otherwise imaginative and poignant work.
But hating was part of the Authentic Teenage Conversation, and you can’t hate in private without picking somebody out. I guess I’m just surprised it was me.
Via, sent along by Faux-Brother Angelo.
Toshiba’s punting its back-to-school mobile devices and laptops with a back-to-school campaign that spotlights their unique capabilities, like charging devices even when the laptop’s closed or super-fast notes-swapping, alongside all that college awkward. You remember blacklights, right? And shitty pranks, and Napoleon Dynamitey crushes?
Fun anecdote: our first laptop was a Toshiba, and when we were in college, a study buddy spilled our Sea Monkeys in Mars! collection on the keyboard. The laptop went right on working, even with the souls of dead brine shrimp inside. That’s a pretty good value-add right there.
Blame Capital C for these bad-boys, and see the last two below.
With help from Rethink, Molson Canadian punts its beery wares with the Traveling Beer Fridge. This international vessel of friendship and froth was placed in a number of European cities. When people gathered ‘round and tried opening it, they were met with a mysterious and irresistible message: only a Canadian’s passport could liberate its contents.
Naturally, people sought out the nearest Canadian, who became a hero the moment that fridge clicked open and the beer did the rounds. Of course, a swig of Molson also gave Canadians a nice nostalgic pang.
Not a bad idea: the traveling beer fridge puts potence behind the #IAMCANADIAN tagline and even gives the maple leaf a whole new meaning.
Also, isn’t the concept of a passport-only fridge kind of cool? See the making-of here.
See, this is why we don’t date. It’s just too hazardous.
However you may feel about the ad, the story’s moral probably rings right for those of us who’ve survived that long stretch of deathlike valley called College. Talk a little first! Let’s start with our family trees and sigils.*
*To look at the QuestChat website though, we don’t think that’s the kind of conversation they’re encouraging.
The Toronto Silent Film Festival's put three of its trailers on Instagram in delicious flipbook fashion, making the experience of silent film feel as fun and innovative as it must have in the ’20s.
Developed by Cossette, Toronto.
One of the issues people have with the industry is how important it is to itself. Which is why we sometimes need reminding that we just make ads, that’s it. And that nobody cares, really, besides our clients and a handful of zealous ad students that all want to work at W+K.
Canada’s Cassie Awards is dedicated to recognising advertising that was actually ruled to be effective. They kinda like to think of themselves as the Canadian Effies (irony: no one cares). But here’s some of the funny work they’ve done to promote their upcoming ceremony.
Work by the inimitable john st., which we totally do care about … even if their ex-wives don’t.
Shoutout to Glossy for these bad-boys.
"Hockey is Ours" is a patriotic call-to-arms that gives us feelings of proprietary, inexplicable pride in a unified Canada under the puck. We basically pulled a Copyranter and cried, then dug through the dresser on a quest for thicker socks.
Or godparent, if you like. With help from the talented Crush and KBS+P Toronto, the Children’s Wish Foundation's produced a short film that teeters a hair over fable. It's sweet. It's touching. It's the true story of Emily, who got to go to Hawaii after learning about her brain tumour.
Tired of your viral videos not going viral? BUYral! Guaranteed to give you the results you think you deserve after the magnanimous $10,000 you tossed at that “production company” with the YouTube channel and a GoPro.
After six months of preparation and training, one Derek Barnes puts together his first stuntman reel in hopes of landing a proper Hollywood gig.
If you ever wondered how a stuntman sells himself, now’s your chance to find out. Basically they are proficient at being Spiderman and getting the shit kicked out of them. It’s amazing. (And you thought your job was hard.)
Want him? Contact these people.
"Direct mail has never been more direct," brags client Pfaff Porsche in this video about a recent direct mail it conducted in Toronto.
Agency Lowe Roche Toronto targeted a wealthy neighbourhood in the city, drove a Porsche up the driveways of select homes, took a photo, and produced a direct mail piece that was unique for every residence. The headline read, “It’s closer than you think.”
The campaign — which probably took all afternoon — yielded a 32% response rate to a site where recipients could schedule test drives, says AdWeek, which adds, “Direct mail is typically about hitting as many people as possible for as low a cost as possible, but this creative idea shows that for luxury brands, a smaller effort can sometimes go a long way.”
We don’t think this applies merely to luxury brands, although luxury tends to be so far out of the stratosphere that they probably need to hear the “go-local” message more often than most. You don’t have to invent a new way to market; just think differently about how you go about it.
This effort unites peoples’ desire to be personally addressed, to be seen, with the immediacy of direct mail. And while it takes time and more labour than sitting at a desk printing 20,000 postcards, isn’t this how you want to touch people?
A touch that personal takes time, in the same way a face-to-face conversation carries more personal resonance than a pitch made to thousands.
Quebec’s Agence de la Santé et des Services Sociaux (the Health and Social Services Agency) extends its effort to draw young people to healthcare professions with a bus shelter ad that you can plug your MP3 headphones into.
Once you’ve plugged into the “stethoscope”, a message tells you the patient is suffering from arrhythmia and sends you to the dedicated campaign site.
An interesting follow-up to its previous effort, whereby bus shelters enabled curious kids to try reviving a patient in cardiac arrest.
Work by LG2.
By plugging cameras and motion sensors into various parts of Canada’s wild, Bear 71 Live provides a non-linear story about how humans, technology and animals (particularly bears) interact.
Great example of how technology, coupled with a knack for storytelling, can teach us more about our place in the world in relation to others. Brought to you by Toronto’s own Jam3 for the National Film Board of Canada.