Bill Green

Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.

Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.

Angela Natividad

Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.

Darryl Ohrt

Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.

After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

Posts tagged "apparel"

Cole Haan: taking vintage to digital

Cole Haan celebrates the year of its birth, 1928, with artists born on (or, in the case of China Machado, around) 1928. Check out the campaign and enjoy it; even if you don’t like the brand, you’ll find an icon to relate to.

Above you’ll find a video of Maya Angelou. We hope we’re that cool when we’re that old. 

Those feet were made for walking. And also for caffeine.

Ministry of Supply is Kickstartering up a pair of socks that protect your feet from the stank of a hard day’s work. How? because the socks are coffee-infused, that’s why. (You asked.)

No, your feet won’t smell like the inside of a Starbucks either (although we wouldn’t much mind). But we don’t want to give it all away! Watch the video for details from a very motivated narrator.

Kickstarter status? $204,601 given … out of a $30,000 goal. Coffee feet really fills a niche.


say what you want, with dance

Puma’s Dance Dictionary makes it possible to communicate with your friends via dance. Even the ones who have no rhythm and can’t dance themselves. From Adland

Shoes make the man, but sneakers make the rock star.

Remember when Diesel was admonishing the unruly youth of today to “Be Stupid”? And remember how controversial-yet-important that seemed to everyone alive at the time?

Converse is making a go at its own kinda manifesto, drawing clear lines in the sand between shoes … and sneakers. Rock out and revel in the fact that your dog-eared sneaks are a personal statement.

Great content marketing: it’s not about your product.

Here’s a beautiful example of content selling product: this series of documentaries for Tellason jeans isn’t about the jeans. It’s about the interesting people who buy and wear their jeans. And so watching this, you want a pair of their jeans. But it’s not about the jeans…this is how you do it right.

Wear Your Waste On Your Sleeve

Or on your legs, to be precise. Levi’s Wasteless campaign converts eight recyclable bottles into a pair of jeans. We only wish they’d chosen a cuter cut for that killer conclusion. 


Because why make a spa date when you can have lotion jeans for the same price?


In today’s cynical shit you didn’t know you needed, Wrangler’s releasing Denim Spa Jeans to keep your limbs silkeh. You can get them in three tasty flavours: Aloe Vera, Olive Extract and Smooth Legs (for cellulite!).

Lizzie Jagger, above, endorses them thus: “They definitely feel cooler than regular jeans. After a day wearing them, my legs feel great - they come out feeling more silky than usual.”

Good for you, Lizzie. Silky baby legs? The better to roughhouse in swamps!

The jeans go live January 28 on for £85 a pair. The smoothing effects last all of 15 days, but you can buy “reload” spray to make them last a full 95 wears. So get smart, like Lizzie! Chuck your moisturiser and consider this an investment. Like your Swiffer.

Get on the party train. And train for parties.

And party while training. It’s all in good underwear fun, for the Bjorn Borg line of underpants. Because if you can’t have fun in your underwear, you’re doing it wrong.

Hanes’ Super-Soft Shirts. Soft as a Shirt Made of Kittens.

Hanes dives facefirst into oddvertising with this rad number, comparing its ComfortBlend shirts to a shirt made of live kittens. Michael Jordan also endorses, kind of, if you consider that he showed up for this ad and also thought the kitten-wearing guy was weird.

This magic made yours, courtesy of The Martin Agency.

Remember the old woman who lived in a shoe?

Now you can hang out in one! Kind of. Above are shots of Raise Your Game, a retail installation for Nike’s just-opened 1948 space in East London, designed by the Wilson Brothers.

The outlet’s been set up to operate as both a gallery and a social meeting place. And its floor is made of Nike shoe bits! The floor is composed of 100%-recycled rubber sport surface Nike GRIND. A minimum of 10% of the content is made of recycled shoe soles, totaling about 15,000 pairs used for the space, giving it both bounce and warmth and hopefully a little breathability.

(Source: dawnawakened, via helloyoucreatives)

your mistake = our fashion

Effed up embroidery jobs makes for the most fashionable apparel. Swag never looked so good.

It’s the thread in your seams that’s tied to your dreams.

Levi’s continues its long-running “Go Forth” campaign with another anthem for youthful self-entitlement that picks up where Bukowski left off. This time, though, it wrote its own poetry.

I guess the Braddock push didn’t work out. On the other hand, no better way to get a Millennial’s attention than to nurture his sense of manifest destiny. And the amazing part is, tying jeans into all that probably won’t even strike anybody as ironic. Any Levi’s wearer knows: jeans made this country what it is.


Skater Jeans: Because DC Already Claimed the Shoes.

Skateboarders, like any other sub-genre, have a uniform. And coolhunting brands make it their noble work to claim bits and pieces of it before enterprising competitors can.

Hence the Nike x Levi’s 511 Skateboarding Collection by Omar Salazar. Yes, bitch, the skateboarding collection. You know why? Because your pansy walking pants just won’t do. And for the love of God, take off your car shoes! Did Mr. Rogers teach you nothing?

Nonetheless a gorgeous ad in grand Levi’s nostalgia-for-something-you-never-had style. I’m sure this would sell a tremendous amount of jeans if the average grade school sk8er could fork over nearly $200 a pair.


Fall Into UNIQLO’s Latest Social Rabbit Hole

Who said flipbooks were dead? UNIQLO’s Pinterest page plugs dry mesh tees (and employment!) in an energetic scrolling campaign. Start from the top, and scroll down as fast as you can for an effect as entertaining as anything else you can do by yourself with one hand.

The Japanese retailer’s developed a reputation for gleeful experimentation in social (1, 2, 3) and this latest frolic is no less imaginative. What we love about UNIQLO is that its executions don’t suggest it’s trying to win awards; social play is part of its DNA, and it’s never deviated from that basic truth.

Alice’s Adventures on the Blue Line

It’s uniquely pleasing when the stuff of fantasy gets mashed-up with pragmatic reality — one reason we love this Alice in Wonderland transit map T-shirt, available on ThinkGeek.

It’d be easy to toss in some quip about how much better Alice’s trip would’ve been if she’d just métro’d her way through the mad labyrinth, but we hasten to point out that transit maps only help if you happen to know your final destination:

‘Would you tell me, please, which way I ought to go from here?
‘That depends a good deal on where you want to get to,’ said the Cat.
‘I don’t much care where -’ said Alice.
‘Then it doesn’t matter which way you go,’ said the Cat.