Adverve

The end to all your lunchtime panics. Where the fuck should I go...

Tue, 21 May 2013 12:27:00 -0400

The end to all your lunchtime panics.

Where the fuck should I go to eat? is a cheeky, ingenious little app that geolocalises you and tells you where … the fuck … to eat. (Or drink.)

maybe coke really can teach the world to sing

Tue, 21 May 2013 10:28:14 -0400

This campaign/installation/peace-making machine is proof that brands can do more than sell product while pimping their brands.

This magic vending machine creates a portal between India and Pakistan, and rewards citizens who interact with each other. With a coke, of course. Refreshingly awesome.

Why Settle for an App when You Could Have a PA? Got the hottest...

Tue, 21 May 2013 06:25:26 -0400

Why Settle for an App when You Could Have a PA?

Got the hottest app in Cannes? Yawn. What you’ll really need is survival savvy without breaking a sweat, and one budding ad(wo)man-to-be wants to give it to you.

Personal Assistant de Cannes is an ad student who’s willing to play your PA for the long, grueling and obstacle-ridden week that is Cannes Lions … in exchange for a Cannes Young Lions Pass and accommodation. No job is too small. (Seriously, just watch the video.)

Apply via email at pa_canneslions@yahoo.com. If you win, you could be the coolest elitist on the Croisette! When does that ever happen?

Holland: cooler than you think. This spot for Holland is pretty...

Fri, 17 May 2013 09:45:57 -0400

Holland: cooler than you think.

This spot for Holland is pretty much everything it needs to be: fun, informative, inviting and leaving you with the desire to book a trip before the end of the day.

Stuck on the style guide? Stylify Me Designers, life just got...

Thu, 16 May 2013 11:55:28 -0400

Stuck on the style guide? Stylify Me

Designers, life just got easier. Built by creatives at Nurun, Stylify Me immediately gives you the colours and typography used on a given site. Saves you the trouble of having to inspect individual elements!

More details here.

Brand hijack: Abercrombie & Fitch In response to...

Thu, 16 May 2013 09:08:00 -0400

Brand hijack: Abercrombie & Fitch

In response to Ambercrombie CEO Mike Jeffries’ anti-ugly and anti-poor brand policies, one Greg Karber’s decided to take the brand in his own hands. Follow along or pitch in with hashtag #FitchtheHomeless.

We think Karber’s intentions are good: outfitting the homeless, punishing Jeffries. But when you’re involving a less fortunate community in your work, it would help to tell them why you’re doing it — at the very least so they know what’s going on when people walk by, notice the giant A&F logo on their chests, and openly react.

They might not care what the politics of the act are. But they’re people, not just tools. Like everyone else, they have the right to opt in on a marketing operation — particularly when they’re at its heart.

today's equivalent of a prank call

Tue, 14 May 2013 10:58:26 -0400

If you’ve posted your number in a public place, perhaps you’ve asked for this kind of hilarious exchange. Textastrophe is here to make it happen, while entertaining the rest of us.

where are you now?

Tue, 14 May 2013 10:50:54 -0400

GeoGuessr lets you explore the world via Google maps, and guess where you might be. Pin it on a map, and see how close you really are. Get points based on the proximity of your guess. This is so much more fun than working.

You can’t kill a theme restaurant.

Mon, 13 May 2013 17:16:00 -0400

THEY ARE LIKE ROACHES AFTER A NUCLEAR WAR, aren’t they. (Theme restaurants, not members of KISS.) Just when you thought you had closure, Gene Simmons and the boys cockblock your Fashion Cafe memorial service with plans for over 100 new restaurants in the U.S. (Via.)

Just don't.

Mon, 13 May 2013 10:56:13 -0400

GQ does it what it does best, in a new campaign: help guys be more fashionable, and less ridiculous. This is a fun campaign that actually demonstrates product benefits. And that’s what ads are supposed to do. Sometimes.

Killing bugs for ad goodness. This Orphea billboard has been...

Mon, 13 May 2013 10:52:48 -0400

Killing bugs for ad goodness.

This Orphea billboard has been painted with glue to attract bugs, stick bugs, and use bugs for promoting the killer bug spray. While it doesn’t “prove the effectiveness” of the product as stated in the case study (the product isn’t what killed the bugs in the ad), it’s a pretty awesome display of death in motion.

Oreo Fêtes The Great Gatsby

Fri, 10 May 2013 14:07:43 -0400

A Great story calls for a great cookie. twitter.com/Oreo/status/33…
— Oreo Cookie (@Oreo) 10 mai 2013

Today The Great Gatsby opened in the US. Why do I know that? Because of Oreo. Seriously. And we just love the subtlety with which they plug the film — based on the F. Scott Fitzgerald classic of our begrudging adolescence, and never quite perfected on-screen — without getting all extra-obvious.

Oreo. Do you just sit around all day trying to think up more ways to be awesome? Because if so, it’s working, and we’re so happy you exist.

Breaking the Ice

Fri, 10 May 2013 11:05:00 -0400

What is it you miss in most timelapse pieces? Voiceovers. Interesting twist on the genre. (Via.)

pee and tweet

Fri, 10 May 2013 10:06:28 -0400

You’re already tweeting while pooping, so why shouldn’t your baby be tweeting while he’s peeing? Huggies introduces a TweetPee device, which looks to be a little bird that your kids pee on. And then it tweets. Because that’s what PeeTweet birds to.

When Shakespeare Goes Shoreditch … with Implants To plug...

Fri, 10 May 2013 10:01:00 -0400

When Shakespeare Goes Shoreditch … with Implants

To plug its new series, “The Secret Life Of…”, The History Channel commissioned digital artists and history experts to take the portraits of historical figures and give them a modern revamp.

Details of each makeover are explored at The Telegraph (and on Le Monde for the Frenchies). Quickies:

Marie Antoinette gets orthodontic treatment for her crooked teeth and breast implants because of all the Hersheys-Kisses hate she got as a teen. The passé wig is taken down and replaced by a Philip Treacey hat.
Henry VIII gets veneers, hair plugs and a slimmer figure to reinforce his lavish, vain side. The suit’s designer, complemented by a diamond pinky ring and expensive watch. He’s been tanned to reflect how much time he spends outside, doing exhilarating 1-Percenter shit like hunting, riding and tennis-playing.
Shakespeare gets the Shoreditch treatment, plus piercings on both ears (to maintain a certain “sexual ambiguity”). His beard’s gone a little spotty on the sides and his hair is fuller: because he was also an actor, people think he’d have wanted implants.
Queen Elizabeth I gets the Hillary Clinton treatment: power hair and a brocade feminine powersuit. She also has new veneers, but hates smiling, so the artists decided not to show them off.
Finaly, Admiral Lord Nelson is updated à la 21st-century Navy. He’s gained some weight because Navy folks spend more time deskbound now than they do on the high seas, and his missing right arm has been replaced with a C3PO-ish prosthetic.

One @CandaceHetchler privately laments that the modernised Marie looks like a modern-day “loser”. But would the cast of Gossip Girl think so? That is the question.

They made you hate life ... and now it's art

Thu, 09 May 2013 11:21:04 -0400

The epic SharpSuits.net takes the worst of client comments and turns them into posters worthy of placement over your desk.

Better yet: next time you get an inane client remark, paste it directly into PhotoShop and wild out. It’s probably a better outlet for your creative rage than your passive-aggressive plan to slip penises into the printwork.

Spock vs Spock: who’s got the better ride? Among the many...

Thu, 09 May 2013 10:54:36 -0400

Spock vs Spock: who’s got the better ride?

Among the many branded content fails is the occasional gem. Audi takes the typical “car porn” to a new level by giving gratuitous car shots a storyline with a sprinkle of Mercedes haterade and a boost of Spock-on-Spock fan pandering. But we’ll take any excuse to watch an interaction with Zach Quinto and Leonard Nemoy, so call us easy.

say what you want, with dance

Tue, 07 May 2013 11:34:42 -0400

Puma’s Dance Dictionary makes it possible to communicate with your friends via dance. Even the ones who have no rhythm and can’t dance themselves. From Adland.

Because juice from concentrate is what friendship’s all...

Tue, 07 May 2013 09:05:00 -0400

Because juice from concentrate is what friendship’s all about.

When Mark Tungate shared this Robinsons Drinks ad on Facebook, he said to keep watching until the end, promising a “neat twist”.

Time, experience, and Skittles have taught us “twists” are synonymous with “weird” and “freaky”. But this twist put a sting behind our eyes: something akin to what you’d feel if you were punched in the face by Santa Claus as seen in Miracle on 34th Street. It’s almost enough to make us want juice … and a knowing back-pat from that special pal.

This is also one of those ads that merits a second watch because once you know the twist, you start seeing the telltale hints that revealed the truth of the matter all along.

Ace emotional nerve gas, brought to you by BBH London.

‘Only for Children’: Help as Low-Profile as Abuse...

Tue, 07 May 2013 08:02:00 -0400

‘Only for Children’: Help as Low-Profile as Abuse Can Be

For the International Day Against Child Abuse, Fundacion Anar released a powerful outdoor ad whose message of help is visible only to children (or very small adults) — ensuring they’ll see the message, even if they’re with their aggressors, who in turn only see a veiled warning.

An otherwise gimmicky concept put to interesting and purposeful use by Grey Spain. Hat-tip @ksulli!