Just another day in 500 square feet.

IKEA UK’s released “One Room Paradise,” a music video that glorifies the optimised small space. Worth noting:

  • The dollhouse-play throwback works well, given that this is about small-space living, but HOLY CRAP that’s actually a gargantuan pad. I never had a dollhouse that size. Did you? My parents maxed out at the Polly Pocket Mansion, which was basically the size of a jewelry box.
  • We love the quiet departure from the classic nuclear family: at first glance, this is the story about a single mother … but it’s actually a story about a little girl playacting a single mother. Big statement, no words, plenty of mental layers to explore.
  • The music is an Aretha Franklin cover by Elayna Boynton. Sound familiar? You might have heard her in Django Unchained.
  • Life’s rough when you can’t open and close your hands. (Sorry, we got fixated.)

A neat job, as usual, by Mother. For another IKEA-tinted exploration in domestic depth (to a swingin’ tune!), see “Living Together”.