Schneider: The Beer that Takes as Long to Grow Up as Its Target Market.

Ogilvy & Mather Buenos Aires gives women everywhere a universal apology for every flip comment, foible and air guitar-thrum they ever had to live through. The product tie-in is smooth, but whether it’s a compliment to the beer is another story. We can’t help but wonder: who ultimately buys Schneider at the end of this equation? Is it supposed to be the guys made to look like infantile douches, or the girls who ostensibly shrug, giggle and chock their unkempt mate’s Failure at Life to the slow-brewing process…?

Well, we can’t say it wasn’t work with an Insight.