Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
Schneider: The Beer that Takes as Long to Grow Up as Its Target Market.
Ogilvy & Mather Buenos Aires gives women everywhere a universal apology for every flip comment, foible and air guitar-thrum they ever had to live through. The product tie-in is smooth, but whether it’s a compliment to the beer is another story. We can’t help but wonder: who ultimately buys Schneider at the end of this equation? Is it supposed to be the guys made to look like infantile douches, or the girls who ostensibly shrug, giggle and chock their unkempt mate’s Failure at Life to the slow-brewing process…?
Well, we can’t say it wasn’t work with an Insight.