Your kids don’t care, but your clients do.

One of the issues people have with the industry is how important it is to itself. Which is why we sometimes need reminding that we just make ads, that’s it. And that nobody cares, really, besides our clients and a handful of zealous ad students that all want to work at W+K.

Canada’s Cassie Awards is dedicated to recognising advertising that was actually ruled to be effective. They kinda like to think of themselves as the Canadian Effies (irony: no one cares). But here’s some of the funny work they’ve done to promote their upcoming ceremony.

"Ex-Wife":

"Cop":

Work by the inimitable john st., which we totally do care about … even if their ex-wives don’t.

Shoutout to Glossy for these bad-boys.