For the first time, Chanel tells its story for the web

If the history of Chanel is your kind of fairy tale, you’ll rather dig Inside Chanel, which will derobe itself for netizens chapter by chapter, with a video devoted to each.

This first chapter recounts the “legend” of Chanel N°5, making generous use of unedited documents to patch an engaging story out of what is, at the end of the day, just another mass-produced product that Alchie Auntie wears too much of to mask the odour of that other kind of alcohol.