Fall Into UNIQLO’s Latest Social Rabbit Hole

Who said flipbooks were dead? UNIQLO’s Pinterest page plugs dry mesh tees (and employment!) in an energetic scrolling campaign. Start from the top, and scroll down as fast as you can for an effect as entertaining as anything else you can do by yourself with one hand.

The Japanese retailer’s developed a reputation for gleeful experimentation in social (1, 2, 3) and this latest frolic is no less imaginative. What we love about UNIQLO is that its executions don’t suggest it’s trying to win awards; social play is part of its DNA, and it’s never deviated from that basic truth.