new idea: speak to your target
With all the new tools, tricks, media channels and hype, it’s sometimes easy to forget the basics: marketing is about connecting to your audience. Writing, producing and getting to the people who make up your customers.
There’s a new restaurant in my hood that gets it right. The DUMBO Kitchen is located in a neighborhood of Brooklyn that’s filled with digital agencies, creative companies and internet nerds. So the DUMBO Kitchen decided to utilize their storefront windows to speak to their audience.
Social channels used: 0. Media spent: 0. Outreach programs initiated: 0.
Sometimes simple is best. A+.
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