The changing faces of McD’s consumers.

Here’s some feel-good work for McDonald’s (belovedly called McDo) in Paris. The giant cube with attached photo booth was five meters high and installed on February 24 at La Defense. Under the banner “Venez comme vous êtes” (“Come as you are”), people could shoot photos of their faces and print out a poster of themselves. The shot they took was immediately incorporated into the digital side of the cube, which rotated faces and bodies. And every 15 minutes, faces on the paper side of the cube also changed.

The work was the fruit of a partnership between JCDecaux, BETC and OMD.