POPUPHOOD: Revitalizing Oakland, one creative business at a time.
Oakland is a magical city. Underneath its gritty surface is a strange gilding, a unique creativity and panache to the people and the places inside it. Oakland has Jack London Square, pimps with old manners whose canes match the ornaments on their hats, grungy cafés where the baristas draw love notes with the cream in your coffee, Lake Merritt, and a business district where, smack in the middle, old men lift their shirts up over their bellies and sunbathe against the fountain. It’s a mix of daisy dukes and ghetto blasters, artists and young families, and at least one old man dragging an enormous crucifixion-sized cross over his back, a pair of skateboard wheels affixed to its base. Oakland is easy to fall in love with.
This is what makes POPUPHOOD — described as an “urban innovation initiative for revitalizing neighborhoods, block by block” — so exciting. Put together by Oakland people and supported by its mayor, it’s an effort to throw real entrepreneurial support behind the creativity of its citizens. As you’ll find in the video above, the results so far look amazing.
(Source: secretrepublic.com)
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