Santa: the brand document

If you’re going to be using Santa’s image or referring to his brand in any way this season, please be sure to adhere to his official brand guidelines.
Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist taking up desk space at CB'a in Paris. She writes MarketingProfs’ “Get to the Point!: Social Media” newsletters, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

If you’re going to be using Santa’s image or referring to his brand in any way this season, please be sure to adhere to his official brand guidelines.
Haha I love #marketing holiday humor.
Oh I think I read the document once! Very nicely done, worth the read.
Note, if you don’t listen to Santa’s official brand guidelines you will automatically get coal in your stocking!
Anyone remotely involved in any kind of advertising should see this. I proof shit like this all the time. Love it.
this is gold; such an amazing idea!
Merry Christmas, everyone!...If you’re going to be using Santa’s image or referring to his...
for the adver-nerd in me…
Really good. Merry Christmas, everyone!