Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.
Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.
Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.
Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.
After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.
Here’s to Robin Williams, who gave us so much of himself and asked for nothing in return.
See his debut as Mork the alien, and his consequent (EPIC) finger-fight with Fonzi. Alongside the genie in Aladdin or the grown-up Peter Pan in Hook, it’s among our favourite Robin William moments.
The PBS Idea Channel contemplates whether INTERNETLAND has dialects, and whether yours reflects “where” on the ‘net you’ve grown up.
Wee gems: Meme language can be considered modern street-speak. “General Internet English” is used by people who are old. Then there’s 4chan language.
Off-topic: why does this guy pronounce “GIFs” as “jifes”?
Where she teaches us a few important lessons in gender parity. While smoking indoors.
Which, in this case, isn’t necessarily a bad thing, because we’re loading this onto our Kindles right now. The Spirit of Bacardi, written by Warren Ellis and illustrated by Mike Allred, tells the story of the man and the family behind the whisky brand you swig when you’re feeling adman-fancy at open bar. (Because they won’t let you have Nikka for free.)
Download it here. And if you’re outside the US (like me), use Hola because that shit ain’t meant for us. You can also read an Ellis/Allred interview here for goodies on the project. Our favourite line comes from Mike: “But there were two major draws: one, working with Warren which took all the pressure off, and two, the first photo I was shown of Emilio Bacardi which looked like he just stepped off the set of Deadwood.”
SMART AD MAN BONUS: Use this as ammunition to:
Pinterest now lets users send messages to each other. You can do this by sharing Pins with someone and then creating a message to go with them. Users have to be following each other to be able to message.
This is great because it makes Pinterest feel more cooperative, cultivating conversation around image-sharing (and probably encouraging more of it). It is also weird because I really don’t want people to engage me in conversation about the contents of my digital hope chest. Just sayin’.
You decide. The Chainsmokers’ latest video, #SELFIE, is a mad romp of youth culture and the selfies they inspire. A few celeb selfies make it in, and every once in awhile you get a potshot of somebody wearing a shirt that reads “Go fuck your #selfie”, a catchphrase the artists have adopted like a screaming stepchild.
If selfies had a soundtrack, pounding music laced with a vapid voice you can’t switch off would be it. But if you needed proof that selfies pay, and hatred of them just as much, consider this: this vid’s clocked nearly 194 million views.
In a twist of the improbable, Jude Law and Giancarlo Giannini appear in “The Gentleman’s Wager,” which ties the rarity of Johnnie Walker’s Blue Label whisky to a series of challenges for a boat money apparently can’t buy. Bear with us for six-point-five minutes, because that boat is pretty nice, and the fantasy of a London that exists only in the romantic imagination is irresistible.
Once you’ve downloaded the plugin, go to a site and click on the Fontface Ninja icon. A bar will appear above the website, which is when you can start waltzing your cursor all over the page. The bar also lets you mask distracting media on the site so you can focus on text only. Isn’t the internet a magical place?
For the Yaris Hybrid, Toyota swapped out Prague’s street signs and replaced them with the names of nostalgic pop songs, then connected a bunch of Yaris Hybrid car stereos to a GPS system.
When Yaris Hybrid testers drove around town, their radios changed the music based on what street they were on, producing the ultimate in-car singalong. (The taxi drivers must’ve been pissed, though.)
It’s low-hanging feel-good candy, and the idea behind it was to create a living playlist for the “New Yaris Hybrid” experience.
We get it: How much funner would road trips be if your car would just smart-jam iconic pop whenever you turned a corner? Every excursion would become a boundless, endless ABBA scavenger hunt! Short of being a plane-shy New Yorker bent on seeing LegoLand, we can’t think of a better way to clock mileage.
Work by Saatchi & Saatchi EMEA. Via AdForum, which is action-packed with cool ads. (Wish they’d let us embed them, though.)
Here’s something for you graphic design geeks. And since I don’t have strong feelings about Illustrator (much to Bill’s dismay), I’ll just let Terry Hemphill talk:
When Adobe Illustrator first shipped in 1987, it was the first software application for a young company that had, until then, focused solely on Adobe PostScript. The new product not only altered Adobe’s course, it changed drawing and graphic design forever.
Watch the Illustrator story unfold, from its beginning as Adobe’s first software product, to its role in the digital publishing revolution, to becoming an essential tool for designers worldwide. Interviews include cofounder John Warnock, his wife Marva, artists and designers Ron Chan, Bert Monroy, Dylan Roscover and Jessica Hische.
A lot of you already know I’m working with an agency called Darewin, which specialises in social TV and entertainment. This year we expanded our “entertainment” boundaries to include clients like Red Bull, who think of themselves more as purveyors of entertainment than as energy drink salesmen. (And we can’t argue with the people who brought us the awesome that was Felix Baumgartner jumping from space.)
Red Bull UK approached us to see whether we could help promote their famous Air Race in Ascot, taking place August 16-17. They wanted a social media experience that would produce the same feelings of captivation you get when you’re looking up at the sky and a stunt plane does something amazing.
So we hacked Twitter. Using a combination of so-called “unsafe” characters and a Twitter card that led directly to the ticket sales section, we created tweets featuring stunt planes whose plumes actually broke through the tweets above them.
For Customer Appreciation Day, Canada-based TD Bank launched #TDthanksyou, a campaign where a strangely-humanoid ATM (automatic THANKING machine!) got deep with customers and slid them gifts that would actually improve their lives.
It isn’t often we get a thank-you from our bank (outside of the cheesy Christmas card they send us, offering us a whole entire 10% discount on whatever service they’re trying to punt today), and we dig how TD went all-out. The thought they put into each gift demonstrates that it sees each person for who he or she is, not just as faceless money-machines for the enterprise.
Also, bonus points for expressing sentiment that’s exactly opposite to Harvey Nichols’s “I Spent it On Myself" by Adam&eveDDB, which won the Film Grand Prix at Cannes Lions for reasons we can’t even fathom and which we don’t want to think about too long because it’ll just make us too goddamn mad. Good on TD for reminding us that the act of giving is about expressing better parts of humanity than the one that compels you to spend your holiday budget on yourself, or check your phone while somebody is talking to you.
NPR.org uses a cute cartoon to illustrate what you’re likely to die of, depending on where you live. (Hint: the poorer your country, the more likely you are to die of cooking dinner, having sex or using the loo. Given today’s context, we could add “political conflicts” to that list, but this video assumes everyone’s just a dandy little sausage.)
It ain’t no “Dumb Ways to Die”, but watch both together and you’ll be in proper party mode.
Or are you? In two minutes, Stefan Sagmeister takes on designers and whatever-else-have-yous who’ve decided to adopt the mantle of “storyteller” because it’s a trend that’s in the air right now. He compares it to watching the Philharmonic and deciding you’re a virtuoso violinist.
We’re glad there are people like Sagmeister who know storytelling is a craft that demands mastery and dedication. But we also think it’s great that more people out there are recognising that storytelling is something apart, something that should wilfully be incorporated into strong marketing if you want to make it resonate deep inside.
But to do that, you also have to recognise it the way Sagmeister does. It requires work and fine-tuning, the killing of many darlings. That’s what separates sweet, sweet wheat from chaff.
Thanks @howiegoldfarb for passing this along.