Whoever we are, maybe soccer saves us in the end.
Timberland’s produced the track for song/short film “Whoever We Are”, marking the 7th release from Pepsi’s Beats of the Beautiful Game, a compilation album featuring artists inspired by the World Cup 2014.
The singer is Rachel Assil, whose voice follows a familiar journey: a little boy finds a half-deflated ball on the street and begins what’s destined to become a lifelong love affair with soccer (and maybe graffiti?), transforming both himself and his friends — who, if the sparse urban landscape and One Sad Adult are any indication, would have likely cultivated less savoury love affairs endemic to crumbling communities. You know, like drugs and gang violence.
It’s not an uncommon soccer-meets-community narrative; in fact, it felt like a more coherent version of this bad-boy by Samsung, featuring Lionel Messi and misguidedly produced to Lorde’s “Royals”. (Glad that didn’t happen again.)
Citing statistics from Mattr, Digiday noted that 50% of FIFA’s World Cup engagement this year is coming from the United States. Maybe one day that’ll propel us into finals. (Or encourage more graffiti? Or save Detroit? It’s anybody’s guess.)