Which, in this case, isn’t necessarily a bad thing, because we’re loading this onto our Kindles right now. The Spirit of Bacardi, written by Warren Ellis and illustrated by Mike Allred, tells the story of the man and the family behind the whisky brand you swig when you’re feeling adman-fancy at open bar. (Because they won’t let you have Nikka for free.)
Download it here. And if you’re outside the US (like me), use Hola because that shit ain’t meant for us. You can also read an Ellis/Allred interview here for goodies on the project. Our favourite line comes from Mike: “But there were two major draws: one, working with Warren which took all the pressure off, and two, the first photo I was shown of Emilio Bacardi which looked like he just stepped off the set of Deadwood.”
SMART AD MAN BONUS: Use this as ammunition to:
- Refute John Oliver’s colourful, spirited and scathing attack on native advertising
- Agree with John Oliver while showing that native advertising, at its best, is in cahoots with the user who is gleefully downloading this bad-boy as we speak.