Biborg: “Small Screens, Big Ideas”
It’s been a year since we’ve hung out with agency Biborg, best known for its interactive display advertising.
We caught them on May 15th, fêting their 5-year anniversary at a swanky ping-pong bar. (Yeah, those are a real thing.) Please excuse the sound; you can’t pick and choose in a bar, but the guys did their best.
Founders Bruno Luriot, Hedy Magroun, and Ismael El Hakim (missing François Girardot) chatted about everything from their humble beginnings to where they’re headed in the next five years: mobile and transmedia (hence the launch of Biborg Mobile, its dedicated subdivision).
To get a sense of what they’re about, check out their "This is for the players" Easter egg execution for Sony. They recently also closed a partnership with Warner Bros. Entertainment for “Edge of Tomorrow”: Using Kinect, users can join a digital boot camp in preparation for the big assault. (Because we know you’ve been looking for an excuse to do pushups.)
Happy birthday, Biborg, and here’s to another five years!
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- Posted by: angelanatividad