Bill Green

Name a brand or media channel and Bill Green’s probably worked on and in it. An art director by trade, he’s focused on an overall holistic approach to brand madness that merges the worlds of traditional, digital and social – whatever it takes.

Having worked previously with Darryl and Humongo and current AdVerve podcast partner with Angela, he’s currently doing creative strategy and pitch development with BFG in Hilton Head. The ad blog Make The Logo Bigger is about his experiences in the world of advertising and beyond.

Angela Natividad

Angela Natividad is a strategist, copywriter and journalist based in Paris. She writes MarketingProfs’ #SocialSkim, is a frequent guest on marketing podcast The Beancast, and co-hosts AdVerve the podcast. Most of her secret thoughts are on her blog, Live and Uncensored.

Darryl Ohrt

Darryl Ohrt is a former punk rocker, and Executive Creative Director at Carrot Creative, in NYC. In addition to his posts here, he also writes for Advertising Age’s Small Agency Diary, as the voice of the small guy in a big, big world.

After founding the legendary agency Humongo, he sold out to the man, left the entrepreneurial life and joined Carrot. Now he’s the self proclaimed Prime Minister of Awesome, and he’s tweeting, blogging, and exploring the internets as if it matters. He knows just enough to be dangerous, and is always ready for action.

So we’re in Cannes.

But that’s about as interesting to you as another #WorldCup update, isn’t it? While waiting for us to spill the sauce, watch Lena Headey burn Jimmy Kimmel Game of Thrones-style, over goblets, no less. It is objectively better than another #Lions selfie.

Love every second… by never getting off your phone!

Twitter’s getting events-aggressive, and it wants you to know that the best place to experience the #WorldCup is right in its lap. Because why go all the way to Brazil when there’s Vine?

Biborg: “Small Screens, Big Ideas”

It’s been a year since we’ve hung out with agency Biborg, best known for its interactive display advertising.

We caught them on May 15th, fêting their 5-year anniversary at a swanky ping-pong bar. (Yeah, those are a real thing.) Please excuse the sound; you can’t pick and choose in a bar, but the guys did their best. 

Founders Bruno Luriot, Hedy Magroun, and Ismael El Hakim (missing François Girardot) chatted about everything from their humble beginnings to where they’re headed in the next five years: mobile and transmedia (hence the launch of Biborg Mobile, its dedicated subdivision).

To get a sense of what they’re about, check out their "This is for the players" Easter egg execution for Sony. They recently also closed a partnership with Warner Bros. Entertainment for “Edge of Tomorrow”: Using Kinect, users can join a digital boot camp in preparation for the big assault. (Because we know you’ve been looking for an excuse to do pushups.)

Happy birthday, Biborg, and here’s to another five years!

Ding! It’s time for a drink.

You’ve heard it said that in the social age, success is less about finding interruptive new ways to advertise and more about adding value. That’s one reason why social CRM has become so important.

But there are other ways to show you’re an innovation-forward value-adder, too. After observing that few people drink enough water in the day, Ogilvy Paris added a handy “life hack” to Vittel water bottles: a reusable egg-timer cap that reminds you to drink water every hour. Now there’s no excuse: It’s a change that’s brand-relevant, easy to integrate into daily life, and smart for its simplicity.

Also in cap innovations: Coke’s 2nd Lives campaign, which does almost the same thing multiplied by 16: bottle caps convert your bottles into water guns, bubble dispensers, whistles, paint brushes, and any other number of things that will (ideally) prevent you from throwing your plastic away. No teeny-weeny egg timer, though. Maybe “useful” bottle cap collecting will become the new pogs.

AdVerve 93 — AwesomeFest

We give you … masking.

Play the show nowSubscribe in iTunes.

This show’s been a long time coming. To make up for dropping the ball, we’re giving you a fixed schedule (finally!): expect a monthly dose of AdVerve on the 25th of each month. Think of it as fiber. This month, your fiber comes on the 30th.

Shit we talked this week: the Publicis/Omnicom breakup, female masking (look that up), bronies, agency culture, Bill’s latest documentary obsessions, and Angela’s mad rant about the golden age of television. All of it wraps up nice with some Mark Ronson and new bands. (The Pizza Underground. GET IT. NOW.)

Thanks for sticking around, hit us up if you want, and we’ll see you next show.

Maybe you’re just #tryingtoohard.

We’d be the first to say Axe’s whole “spray and women will rage for you” thing is getting old, but we dig the Social Effort Scale. It moves the brand past that shtick and into something potentially, humorously, valuable.

The Social Effort Scale, created alongside agency Barton F. Graf 9000 and prod firm Unit9, analyses selfies to gauge whether yours (or your dude’s) is “effortless”, “trying too hard” or “not trying at all”. According to them, guys who try too hard tend to lose ladies’ interest really fast, whereas more effortless “efforts” win the screaming ovarian masses.

We dig it for riding smart on the selfies craze but for also giving self-gazing users a necessary “here’s-reality” slap. And hell, it may also be useful in helping dudes who use Axe actually get girls — by focusing less on being #baller and more on being themselves.

Every tree is trending, do you really need a screen?

Zachary Levi — better known to us as Chuck — joins Bert from Sesame Street to remind us we don’t need to Snapchat a day in the park to show people it really happened.

We’re kind of in love with him now, but Grover nearly beat him back into our hearts when he leapt onto the lawn and cried, “These graphics are amazing!”

Ebony and ivory nipple-dancing

So there’s a lot of chatter right now about whether Millennials understand racism — or worse, whether they perpetuate it by pretending it doesn’t exist. We’re not gonna dive into that Pandora’s swimming pool, but hey, you’ll be feeling pretty equal-opportunity-huggy after seeing this rendition of Ebony and Ivory featuring Terry Crews, Jimmy Fallon, and their twitchy oiled pecs.

We are not against at-home appropriations of this video all across the YouTubes. It can be like our version of Heal the World, with less hand-holding and more dancing-nip action.

Jay-Z + Bey: ‘On the Run’, like Bonnie + Clyde

We’ve never seen a tour promoted like this before. For their shared extravaganza “On the Run”, Jay-Z and Beyoncé published a faux-trailer that looks like every crime-glamour cliché you’ve ever seen, with a few Lady Gaga music videos thrown in. Plus, every character featured is a high-profile celeb. (We’re guessing Blake Lively was cast to replace Solange as ‘supportive knowledge-spittin’ sister from the block’. But maybe that’s just mean of us.)

A colleague couldn’t help asking, “Why publish this now? You think they’re trying to cover up the elevator thing?” Probably. But in Jay-Z and Bey-land, that isn’t so hard; at 3.9 million views in the last 2 days, this starburst explosion of a promotion is just par for their extra-extra course. Everything they ever think to do, because they can do whatever they like on such a grand scale, buries the elevator thing. Case in point. Oh, and also. And then this. And this!

Mark Ronson mixes magic out of TED

If you’re over TED Talks, here’s one that’ll refresh the whole damn suite for you: Mark Ronson samples TED Talk music, and 15 separate talks, to make a track that you can’t help but start bobbing to.

This doesn’t come gratuitously; it’s followed by a talk about how sampling facilitates the evolution of music we love. You can say the same for great ads or our favourite shows: The most effective stuff samples from culture to create something that manages to be both new and resonant. Humans need both to find the courage to change; and you’ll find that for every disruption, the roots of origin run deep. Isn’t that beautiful?

One Perfect Shot

@OnePerfectShot is a Twitter account with a simple, but contagious, modus operandi: capturing the essence of cult films in a single shot. Can you be that concise?

Social isolation in poetry

Gary Turk’s “Look Up” poetically describes how the availability of everyone, everywhere, anytime — at the push of a button — makes for less human intimacy and fewer face-to-face experiences. (Check it out: we’re addicted!)

When was the last time you looked into someone’s face while they told you something important? Look up.

Thanks to Maike Buckmakowski for passing this along.

Four brands unite for early Autism detection

Here’s a nice example of how advertising can make a meaningful difference. Four ads that aired one after the other follow the life of a young boy through graduation. What makes this story special? Two things: The boy is autistic, and each ad represents a different brand — Autism Speaks, Band Aid, Campbell’s and AT&T.

The ending weds them together with a single coherent message: You’ve just witnessed the difference early detection can make. The effort isn’t just creative; it unites a handful of reputed household legacy brands in support of families who silently struggle with a condition that few outsiders understand.

Learn more at Autism Speaks. Via @worldwale.

It’s the feel good visualization of the year.

How a computer sees movies – minus the popcorn – in this project by Benjamin Grosser. (Via.)

You will be touched, touchers.


Once there, don’t forget to post an #itouchmyselfie.